{"id":272913,"date":"2015-05-28T12:30:23","date_gmt":"2015-05-28T10:30:23","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=272913"},"modified":"2015-05-28T12:20:01","modified_gmt":"2015-05-28T10:20:01","slug":"twitter-komt-met-uitbreiding-analyticsdashboard-met-meer-insights-voor-adverteerders","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/twitter-komt-met-uitbreiding-analyticsdashboard-met-meer-insights-voor-adverteerders\/","title":{"rendered":"Twitter komt met uitbreiding analyticsdashboard met meer insights voor adverteerders"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?attachment_id=272914\" rel=\"attachment wp-att-272914 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-272914\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/05\/followers_overview.png\" alt=\"followers_overview\" width=\"700\" height=\"710\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/05\/followers_overview.png 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/05\/followers_overview-296x300.png 296w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/05\/followers_overview-520x527.png 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/05\/followers_overview-246x250.png 246w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/05\/followers_overview-45x45.png 45w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Hoe doet jouw publiek het op Twitter? We willen niet alleen wat statistieken, een dashboard maar vooral meer insights! En dit geldt dan vooral voor de targetting adverteerder!<\/p>\n<h2>Beter inzicht<\/h2>\n<p><a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0hoopt de (social) marketeer te helpen hun Twitter commnunity beter te begrijpen door\u00a0meer insights te bieden aangaande het gedrag van hun organische tweets. De uitbreiding van het dashboard lijkt veel op de opties die Facebook al kent. Het gaat om meer insights op gebied van demografische kenmerken, interesses een aankoopgedrag. Ook het mobiele gedrag plus insights over het tv kijken door de tweeps moet voor de adverteerder nog meer middelen geven beter te targetten.<\/p>\n<h2>De insights<\/h2>\n<p>\u201cYou can also use audience insights to learn more about your followers and the people who engage with your Tweets, and then tailor your targeting and content accordingly. For instance, if you\u2019re an app developer and see that the majority of your followers use an iPhone, you can make sure your rich media is tailored for that device,\u201d zegt deze\u00a0<a href=\"https:\/\/blog.twitter.com\/2015\/introducing-audience-insights\" target=\"_blank\" rel=\"noopener\">Twitter blogpost<\/a>\u00a0over de nieuwe opties.<\/p>\n<p>In Nederland nog even geduld: <em>&#8220;The audience insights tool is now available to all Twitter advertisers and analytics users. Twitter-specific information can be accessed within the U.S., with plans to roll this out more broadly over the next few months.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":272914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2877],"tags":[],"class_list":["post-272913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opvallend-2"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/272913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=272913"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/272913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/272914"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=272913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=272913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=272913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}