{"id":262173,"date":"2015-04-21T06:06:14","date_gmt":"2015-04-21T04:06:14","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=262173"},"modified":"2015-04-21T00:10:57","modified_gmt":"2015-04-20T22:10:57","slug":"vacature-senior-media-planner-bij-g-star-te-amsterdam","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/vacature-senior-media-planner-bij-g-star-te-amsterdam\/","title":{"rendered":"[Vacature] Senior Media Planner bij G-Star te Amsterdam"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/vacature-online-marketeer-40-uur-te-etten-leur\/vacaturesm-520x2452-1\/\" rel=\"attachment wp-att-244945 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-244945\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/01\/vacaturesm-520x2452-1.jpg\" alt=\"vacaturesm-520x2452 (1)\" width=\"520\" height=\"245\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/01\/vacaturesm-520x2452-1.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/01\/vacaturesm-520x2452-1-300x141.jpg 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/01\/vacaturesm-520x2452-1-250x118.jpg 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/01\/vacaturesm-520x2452-1-720x340.jpg 720w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p><em>G-Star RAW is looking for a senior media planner to support the media team at their headquarters in Amsterdam. The media team is accountable for G-Star RAW media strategy and planning globally and serves as an in-house media agency. The senior media planner will be a member of the Marketing\/ Media Department and reports to the Media Manager.<\/em><br \/>\n<em>The senior media planner is responsible for creating regional media strategy plans in line with the overall marketing-communication strategy and makes sure the G-Star RAW brand message reaches the consumer in an impactful and effective manner. The ideal candidate is a confident pro-active team player able to drive media-planning across a range of different media-related projects, from initial stage to completion.<\/em><\/p>\n<p><strong><em>Tasks and Responsibilities<\/em><\/strong><\/p>\n<ul>\n<li><em>set strategic media directions that support the business goals and marketing \u2013 communication goals for your markets. This is in regards to the global marketing campaigns and\/ or in-between marketing initiatives.<\/em><\/li>\n<li><em>create, manage and execute the media strategy and planning in a detailed, creative, local-relevant, impactful, consistent and a cost-efficient manner (brief, negotiate, optimize and analyze).<\/em><\/li>\n<li><em>make sure the plan is supported by main stakeholders and liaise with Sales and PR internally to be sure that we are covering key-markets\/ areas and leveraging the relationships between paid, owned and earned media.<\/em><\/li>\n<li><em>secure accurate budgeting, day-to-day forecasting, implementing and reporting.<\/em><\/li>\n<li><em>brief and asses the campaign creative assets\/ media deliverables and ensure they meet global communication objectives and at the same time meet local needs, relevance and requirements.<\/em><\/li>\n<li><em>ensure the media activities contribute to the marketing \u2013 communication goals, and impact on brand metrics and business results, all activities taken should be in line with strategy and positioning.<\/em><\/li>\n<li><em>establish strong relationships with key media partners, agencies and the internal departments.<\/em><\/li>\n<li><em>make sure the campaigns runs and delivers according plan in an efficient, monitoring and optimizing on a day-to-day basis<\/em><\/li>\n<li><em>provide after-campaign reports with an analysis of the campaign effect assessed by dedicated brand surveys, data- monitoring tools, sell-out figures and other tracking systems. Take learnings into account for future plans.<\/em><\/li>\n<li><em>provide reports\/ presentations on trends and opportunities in media and constantly identify relevant developments.<\/em><\/li>\n<\/ul>\n<p><em>Profile<\/em><\/p>\n<ul>\n<li><em>University graduate with expertise in business, marketing, media, communications or equivalent combination of education, training and expertise.<\/em><\/li>\n<li><em>experience (4 years +) in integrated media planning and buying across all channels, specialist in digital media (B2C), good understanding of 360 deals, bespoke partnerships, media innovations\/ trends.<\/em><\/li>\n<li><em>experience related to brand re-positioning and brand image media campaigns is a plus.<\/em><\/li>\n<li><em>demonstrate strong technical, analytical, and ability to use insights\/ data to gain insights and drive decisions supported by strong communication skills.<\/em><\/li>\n<li><em>experienced with estimating impact of business requests and building business cases for change and investment that will ultimately drive revenue for the business and\/ or show uplift in brand metrics.<\/em><\/li>\n<li><em>passion for digital media\/- advertising, demonstrated through up-to-date knowledge of the latest digital trends and shifting media-consumption behaviors and the ability to act upon this.<\/em><\/li>\n<li><em>ability to prioritize tasks and manage deadlines in a fast-paced environment, professional in project management, creative approach to problem-solving skills and stakeholder management<\/em><\/li>\n<li><em>organizational skills to manage complex media schedules across multiple geographical markets, ability to manage many different deadline-driven projects at once.<\/em><\/li>\n<li><em>pro-active flexible team player with entrepreneurial mindset.<\/em><\/li>\n<li><em>passion for the fashion industry and in particular a good understanding of the G-Star RAW Brand DNA.<\/em><\/li>\n<li><em>excellent listener and communicator, both verbally and in writing. Fluent in English, Dutch is a plus. \u00a0<\/em><\/li>\n<\/ul>\n<p><em><a href=\"https:\/\/careers.g-star.com\/jobs\/senior-media-planner\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Meer info?\u00a0<\/span><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":134,"featured_media":244945,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12,799],"class_list":["post-262173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","tag-social","tag-vacature"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/262173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=262173"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/262173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/244945"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=262173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=262173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=262173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}