{"id":258421,"date":"2015-03-28T16:16:46","date_gmt":"2015-03-28T15:16:46","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=258421"},"modified":"2015-03-28T20:23:05","modified_gmt":"2015-03-28T19:23:05","slug":"onderzoek-digital-marketing-in-de-benelux","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/onderzoek-digital-marketing-in-de-benelux\/","title":{"rendered":"[Onderzoek] Gebruik digital marketing in Benelux #IDG"},"content":{"rendered":"

\"Digital-Marketing_banner\"<\/a><\/p>\n

IDG Connect onderzocht managers in\u00a0Belgi\u00eb, Luxemburg en Nederland. Deze marketing directors, marketing managers en werkend bij organisaties met meer dan 1000 werknemers. Concreet zijn het belangrijke decision makers die hebben meegedaan. “Digital marketing strategies can include disciplines as diverse as display and search ads, email marketing, SMS messages, digital events, company websites, search engine optimisation, mobile web and web applications, and social media marketing tools, the combination of which offers unparalleled scope to personalise content to attract new customers, keep old ones and improve conversion rates with timely and relevant offers.”Aldus de onderzoekers.<\/p>\n

Steeds meer mobile<\/h2>\n

75% zegt bezig te zijn met e-mail, sms en webadvertising. 70% is bezig met mobile apps en social media en 62% doet ook aan zoekmachineoptimalisatie. Zeker opvallend is de 51% die ook doet aan qr-code scanning, iets dat door veel marketeers als “twijfelachtig” wordt bestempeld in het rendement.<\/p>\n

Automated en belangrijk<\/h2>\n

Marketing automation is hot. 39,5% zet marketing automated in. 36% doet dit gemixt en dus deels met de hand. Ruim 20% doet dit vooral met de hand. 47% van de ondervraagden zegt een focus te hebben op CRM en het klantbeleid. 68% heeft dan ook het werven van nieuwe klanten als focus.<\/p>\n

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