{"id":25829,"date":"2011-10-19T07:07:41","date_gmt":"2011-10-19T05:07:41","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=25829"},"modified":"2011-10-19T01:24:34","modified_gmt":"2011-10-18T23:24:34","slug":"video-een-online-check-out-in-een-webwinkel-in-in-real-life","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/video-een-online-check-out-in-een-webwinkel-in-in-real-life\/","title":{"rendered":"VIDEO: Een online check-out in een webwinkel in &#8216;In Real Life&#8217;"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-25832\" title=\"winnkelscheckout\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2011\/10\/winnkelscheckout-465x186.jpg\" alt=\"\" width=\"465\" height=\"186\"><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2011\/10\/19\/video-een-online-check-out-in-een-webwinkel-in-in-real-life\/winnkelscheckout\/\" rel=\"attachment wp-att-25832 noopener\" target=\"_blank\">\u00a0<\/a>Neen niet zomaar afrekenen bij de kassa maar een online proces dat in deze video subtiel door Google wordt &#8216;nagespeeld&#8217;. Google laat (voor Analytics en de mogelijkheden daarmee)\u00a0 subtiel zien hoe afrekenen nog te vaak gaat. Of.. eigenlijk beter kan. De essentie? Google laat treffend zien hoe een koop- en kassaproces zeer irritant kan zijn. En als de klant dat proces ondanks de goede prijzen en producten irritant vindt dan.. ben je hem kwijt. Analyses maken van het proces en de outbounce helpt.\u00a0<\/strong><\/p>\n<p>[youtube]http:\/\/www.youtube.com\/watch?v=3Sk7cOqB9Dk[\/youtube]<br \/>\n<em>&#8220;Imagine you are the manager of this brick-and-mortar supermarket and, as you are walking around the store, you see the scenario unfold that is depicted in this video. Hopefully, you would do something to fix this and make the shopping experience better for your customers. When managing an online shop, it isn&#8217;t possible to walk around and observe your visitors to find out where they are running into trouble. Instead, you can use a free tool like\u00a0<a href=\"http:\/\/google.com\/analytics\/#utm_source=gablog&amp;utm_campaign=checkoutirl&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>\u00a0to learn about where your customers are having problems using your site. Here are a few tips on how to set-up Google Analytics to get better visibility into where your site could be improved.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":25832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,5668],"tags":[30,1312],"class_list":["post-25829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-strategie","category-algemeen-nieuws","category-social-lbsgaming","tag-google","tag-webshop"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/25829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=25829"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/25829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/25832"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=25829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=25829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=25829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}