{"id":250652,"date":"2015-02-12T07:07:00","date_gmt":"2015-02-12T06:07:00","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=250652"},"modified":"2015-02-21T21:27:55","modified_gmt":"2015-02-21T20:27:55","slug":"presentatie-3x-hot-topic-trends-voor-2015","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/presentatie-3x-hot-topic-trends-voor-2015\/","title":{"rendered":"[Presentatie] 3x Hot topic trends voor 2015 @IPAN #CLUBABE"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/presentatie-3x-hot-topic-trends-voor-2015\/petersen-2\/\" rel=\"attachment wp-att-250654 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-250654\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/02\/petersen-550x328.jpg\" alt=\"petersen\" width=\"550\" height=\"328\" title=\"\"><\/a><\/p>\n<p>3x Hot topic trends voor 2015, de presentatie van het optreden van Patrick Petersen tijdens IPAN te Amsterdam.<\/p>\n<p><strong>Trends<\/strong><\/p>\n<p>Petersen maakt hard de scheiding tussen merkbeleving via paid en earned. Paid media branding geeft hij geen toekomst meer. Tevens geeft Petersen duidelijk aan dat 80% van de contentmarketing &#8216;niets&#8217; doet. Jouw content moet <em>awesome<\/em> zijn wil het effect hebben. Tot slot denkt Petersen dat de homemade social community shops &#8211; zoals Amazon stores en Pinshops &#8211; de traditionele webshops gaan verdringen.<\/p>\n<p>&nbsp;<\/p>\n<p>[slideshare id=44552236&amp;doc=ipantakeout-150211094433-conversion-gate02]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":250654,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-250652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/250652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=250652"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/250652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/250654"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=250652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=250652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=250652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}