{"id":237077,"date":"2014-12-04T07:44:35","date_gmt":"2014-12-04T06:44:35","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=237077"},"modified":"2014-12-03T23:54:06","modified_gmt":"2014-12-03T22:54:06","slug":"presentatie-7-eigenschappen-van-effectieve-digital-marketeers","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/presentatie-7-eigenschappen-van-effectieve-digital-marketeers\/","title":{"rendered":"[Presentatie] 7 eigenschappen van effectieve digital marketeers"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/presentatie-7-eigenschappen-van-effectieve-digital-marketeers\/seansingeloton\/\" rel=\"attachment wp-att-237148 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-237148\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/12\/seansingeloton-550x405.jpg\" alt=\"seansingeloton\" width=\"550\" height=\"405\" title=\"\"><\/a><\/p>\n<p>De vraag naar digital marketeers is hoog in Nederland. De vraag naar digital marketeers die daadwerkelijk harde conversie kunnen bewerkstelligen is nog veel groter. De adviseur van Digital Annexe\u00a0heeft een presentatie gemaakt die direct en on the spot toont wat digital marketeers anno 2015 moeten kennen en kunnen.<\/p>\n<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/presentatie-7-eigenschappen-van-effectieve-digital-marketeers\/seansingel22oton\/\" rel=\"attachment wp-att-237156 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-237156\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/12\/seansingel22oton-550x398.jpg\" alt=\"seansingel22oton\" width=\"550\" height=\"398\" title=\"\"><\/a><\/p>\n<p><strong>Covey en 8 eigenschappen\u00a0<\/strong><\/p>\n<p>Met een subtiele link naar Covey en zijn effectieve managers, introduceert Sean Singleton van Digital Annexe de effectieve marketeers. Hij geeft concrete eigenschappen mee die een moderne marketing moet beheersen:<\/p>\n<p>1. Denk strategisch! Denk na over de toekomst!<\/p>\n<p>2.Gebruik de 20\/80 regel. 20% van jouw acties zorgen voor 80% van de omzet. Focus!<\/p>\n<p>3.Focus niet alleen op traffic, maar juist meer op conversie!<\/p>\n<p>4.Verzamel de juiste data! Analyseer veel!<\/p>\n<p>5. Stel de gebruiker voorop!<\/p>\n<p>6.Act faster! Reageer sneller!<\/p>\n<p>7. Contentmarketing is king! Gebruik vooral video voor het overbrengen van emoties!<\/p>\n<p>8. Zorg voor een testomgeving!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[slideshare id=42257062&amp;doc=seanpresentationdauniv2-slideshare-141202054356-conversion-gate02]<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"transcript-header\">Transcript<\/h3>\n<ul class=\"j-transcripts transcripts\">\n<li>1. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Sean Singleton Managing Director Digital Annexe<\/li>\n<li><a title=\"View slide 2 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-2-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">2. <\/a>FIRST PRESENTED AT DAU2014 EVENT LONDON, NOV 2014 THE NEXT 5 YEARS IN DIGITAL DA UNIVERSITY 2014 h&#8221;p:\/\/digitalannexe.com\/university\/<\/li>\n<li><a title=\"View slide 3 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-3-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">3. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS This is me! @paulpingles<\/li>\n<li><a title=\"View slide 4 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-4-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">4. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS This is him! Stephen Covey<\/li>\n<li><a title=\"View slide 5 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-5-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">5. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS<\/li>\n<li><a title=\"View slide 6 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-6-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">6. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS<\/li>\n<li><a title=\"View slide 7 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-7-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">7. <\/a>HABIT NO. 1<\/li>\n<li><a title=\"View slide 8 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-8-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">8. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Be Strategic<\/li>\n<li><a title=\"View slide 9 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-9-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">9. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Strategic thinking is thinking about the future<\/li>\n<li><a title=\"View slide 10 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-10-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">10. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Think long term \/ Act real time<\/li>\n<li><a title=\"View slide 11 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-11-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">11. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Focus on the important things<\/li>\n<li><a title=\"View slide 12 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-12-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">12. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS OFTEN IT WILL BE 20% OF YOUR ACTIONS OR 20% OF YOUR CUSTOMERS THAT WILL DELIVER 80% OF THE YOUR REVENUE OR PROFIT THE STRATEGIC CHALLENGE IS TO FIND WHAT IS THAT KEY 20% ACTIVITY<\/li>\n<li><a title=\"View slide 13 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-13-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">13. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Leaky bucket<\/li>\n<li><a title=\"View slide 14 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-14-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">14. <\/a>Most digital marketing efforts focus\u2026 Awareness Interest Buy Advocates Too Much Here And Not Enough Here<\/li>\n<li><a title=\"View slide 15 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-15-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">15. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Too much effort on driving traffic and not enough on conversion<\/li>\n<li><a title=\"View slide 16 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-16-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">16. <\/a>HABIT NO. 2<\/li>\n<li><a title=\"View slide 17 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-17-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">17. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Get the data right<\/li>\n<li><a title=\"View slide 18 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-18-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">18. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Make sure you are collecting all the right data<\/li>\n<li><a title=\"View slide 19 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-19-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">19. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS In our experience, most companies have incorrectly set up their analytics software<\/li>\n<li><a title=\"View slide 20 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-20-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">20. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Incorrect Data Equals Bad Decisions<\/li>\n<li><a title=\"View slide 21 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-21-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">21. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Making the most of the analytics toolkit<\/li>\n<li><a title=\"View slide 22 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-22-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">22. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS For example Google Analytics is consistently improving and many companies struggle to keep up with these feature updates<\/li>\n<li><a title=\"View slide 23 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-23-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">23. <\/a>HABIT NO. 3<\/li>\n<li><a title=\"View slide 24 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-24-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">24. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS The user comes first<\/li>\n<li><a title=\"View slide 25 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-25-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">25. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Most business talk a good game about being customer centric<\/li>\n<li><a title=\"View slide 26 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-26-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">26. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS However in reality its common for different business units to bombard consumers with too much information<\/li>\n<li><a title=\"View slide 27 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-27-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">27. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Also many large businesses have old systems that dictate how they communicate and interact with their customer<\/li>\n<li><a title=\"View slide 28 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-28-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">28. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 36% of top brand sites in the UK are not mobile optimised Source: IAB April 2014<\/li>\n<li><a title=\"View slide 29 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-29-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">29. <\/a>HABIT NO.4<\/li>\n<li><a title=\"View slide 30 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-30-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">30. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Move quicker<\/li>\n<li><a title=\"View slide 31 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-31-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">31. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS &#8230;Talking about revolution<\/li>\n<li><a title=\"View slide 32 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-32-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">32. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Digital disruption<\/li>\n<li><a title=\"View slide 33 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-33-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">33. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS \u201cSoftware is eating the world. It\u2019s changing so many aspect of our everyday lives \u2013 The cars we drive, the appliances we use at home, the way we connect with loved ones. And businesses normally wouldn\u2019t think of as technology business are using software to change their products and industries, from running shoes to oil pipelines\u201d Atlassian co-founders Mike Cannon-Brookes and Scott Farquhar, and president Jay Simons<\/li>\n<li><a title=\"View slide 34 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-34-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">34. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS The Digital Native<\/li>\n<li><a title=\"View slide 35 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-35-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">35. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Act like a start up<\/li>\n<li><a title=\"View slide 36 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-36-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">36. <\/a>HABIT NO. 5<\/li>\n<li><a title=\"View slide 37 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-37-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">37. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Video: Long live the content king<\/li>\n<li><a title=\"View slide 38 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-38-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">38. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 69 % By 2017, video will account for 69% of all consumer internet traffic Source: Cisco Report June 2014<\/li>\n<li><a title=\"View slide 39 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-39-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">39. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 64 % Of marketers expect video to dominate their strategies in the near future Source: Nielson<\/li>\n<li><a title=\"View slide 40 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-40-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">40. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Powerful at creating emotional connections<\/li>\n<li><a title=\"View slide 41 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-41-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">41. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 57 % Of consumers say that watching product videos makes them more confident in online purchase decisions Source: Invodo<\/li>\n<li><a title=\"View slide 42 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-42-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">42. <\/a>HABIT NO. 6<\/li>\n<li><a title=\"View slide 43 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-43-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">43. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Joined up marketing<\/li>\n<li><a title=\"View slide 44 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-44-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">44. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Big company silos<\/li>\n<li><a title=\"View slide 45 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-45-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">45. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Big company politics<\/li>\n<li><a title=\"View slide 46 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-46-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">46. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Creating a brand vision that every-body buys into<\/li>\n<li><a title=\"View slide 47 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-47-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">47. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Insist all your agencies play nice<\/li>\n<li><a title=\"View slide 48 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-48-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">48. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Develop integrated dashboards and teams<\/li>\n<li><a title=\"View slide 49 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-49-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">49. <\/a>HABIT NO. 7<\/li>\n<li><a title=\"View slide 50 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-50-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">50. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Create a testing &amp; experimental culture<\/li>\n<li><a title=\"View slide 51 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-51-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">51. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS<\/li>\n<li><a title=\"View slide 52 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-52-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">52. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Focus on continues marginal improvement Dave Brailsford<\/li>\n<li><a title=\"View slide 53 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-53-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">53. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Startup culture is obsessed with continual optimisation of all stages of the marketing process (Awareness, Interest, Acquisition and Conversion)<\/li>\n<li><a title=\"View slide 54 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-54-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">54. <\/a>SUMMARY<\/li>\n<li><a title=\"View slide 55 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-55-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">55. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Be strategic<\/li>\n<li><a title=\"View slide 56 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-56-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">56. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Get the data right<\/li>\n<li><a title=\"View slide 57 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-57-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">57. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS The user comes first<\/li>\n<li><a title=\"View slide 58 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-58-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">58. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Move quicker<\/li>\n<li><a title=\"View slide 59 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-59-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">59. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Video: Long live the content king<\/li>\n<li><a title=\"View slide 60 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-60-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">60. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Joined up marketing<\/li>\n<li><a title=\"View slide 61 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-61-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">61. <\/a>SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Create a testing &amp; experimental culture<\/li>\n<li><a title=\"View slide 62 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-62-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">62. <\/a>IMPACT. MADE SIMPLE. THANK YOU Sean Singleton Managing Director Digital Annexe<\/li>\n<li><a title=\"View slide 63 image\" href=\"http:\/\/image.slidesharecdn.com\/seanpresentationdauniv2-slideshare-141202054356-conversion-gate02\/95\/seven-habits-of-highly-effective-digital-marketers-tops-tips-for-2015-63-638.jpg?cb=1417562239\" target=\"_blank\" rel=\"noopener\">63. <\/a>FIRST PRESENTED AT DAU2014 EVENT THE NEXT 5 YEARS IN DIGITAL DA UNIVERSITY 2014 h&#8221;p:\/\/digitalannexe.com\/university<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":237148,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-237077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/237077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=237077"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/237077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/237148"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=237077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=237077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=237077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}