{"id":23339,"date":"2011-09-22T08:08:23","date_gmt":"2011-09-22T06:08:23","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=23339"},"modified":"2011-09-21T22:05:18","modified_gmt":"2011-09-21T20:05:18","slug":"infographic-social-marketing-vs-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/infographic-social-marketing-vs-social-media-marketing\/","title":{"rendered":"INFOGRAPHIC: Social Marketing VS Social Media Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2011\/09\/22\/infographic-social-marketing-vs-social-media-marketing\/socialmarketinginfo\/\" rel=\"attachment wp-att-23342 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-23342\" title=\"socialmarketinginfo\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2011\/09\/socialmarketinginfo-465x303.jpg\" alt=\"\" width=\"465\" height=\"303\"><\/a><\/p>\n<p><strong>\u201cSocial marketing, is that like Twitter and Facebook and stuff?\u201d Sociale media moet professioneler worden ingezet wil het draagvlak cre\u00ebren. Hierbij kun je op\u00a0middelen-niveau spreken van &#8216;Social marketing&#8217; plak je daar een relevant doel aan vast\u00a0dan heb je Social Media Marketing.\u00a0\u00a0\u00a0<\/strong><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>In de praktijk vinden wij nog vaak de &#8216;Social marketing&#8217;.\u00a0 Sociale media wordt direct ingezet op middel-niveau; er wordt getwitterd, er komt een Facebook en er komt wellicht wel een LinkedIn-groep met discussies. Social media marketing kunnen wij planmatig wat losser zien en minder afhankelijk van de online strategie die er boven ligt. In de praktijk zullen wij meer-en-meer over Social Media Marketing gaan spreken omdat we op dat vakgebied sterker op Conversie kunnen sturen anders dan het meer experimentele &#8216;Social Marketing&#8217;.<\/p>\n<p>Veelal volgen de onderkende soorten elkaar op in de organisatie: eerst Social Marketing dan Social Media Marketing.<\/p>\n<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2011\/09\/22\/infographic-social-marketing-vs-social-media-marketing\/social-media-marketing\/\" rel=\"attachment wp-att-23346 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-23346\" title=\"social-media-marketing\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2011\/09\/social-media-marketing.jpg\" alt=\"\" width=\"481\" height=\"1503\"><\/a>\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":23342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5672],"tags":[2179,143,12,607],"class_list":["post-23339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-reviewtrendgadget","tag-markeating","tag-smm","tag-social","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/23339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=23339"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/23339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/23342"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=23339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=23339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=23339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}