{"id":231900,"date":"2014-11-04T07:07:06","date_gmt":"2014-11-04T06:07:06","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=231900"},"modified":"2014-11-02T15:16:53","modified_gmt":"2014-11-02T14:16:53","slug":"video-bob-hoffman-over-the-golden-age-of-bullshit","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/video-bob-hoffman-over-the-golden-age-of-bullshit\/","title":{"rendered":"[Video] Bob Hoffman over &#8220;The Golden Age of Bullshit!&#8221;"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/video-bob-hoffman-over-the-golden-age-of-bullshit\/bullshittt\/\" rel=\"attachment wp-att-231901 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-231901\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/10\/bullshittt.jpg\" alt=\"bullshittt\" width=\"683\" height=\"387\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/10\/bullshittt.jpg 683w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/10\/bullshittt-300x170.jpg 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/10\/bullshittt-520x295.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/10\/bullshittt-250x142.jpg 250w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/p>\n<p>&#8220;Hello I am Bob Hoffman and I am here to talk about bullshit.&#8221; Een van de meest frisse video&#8217;s en optredens komt van de Advertising Week Europe. Bob Hoffman &#8211; een ervaren reclameman &#8211; legt de onzinnigheid uit van &#8220;moderne experts&#8221; \u00a0die onder andere beweren dat consumenten relaties willen met.. merken. Hoffman relativeert zijn stevige monoloog: &#8220;Ik vind het leuk om mensen te irriteren!&#8221;.<\/p>\n<p><strong>People in our business<\/strong><\/p>\n<p>Hoffman haalt uit naar specialisten die beweren dat consumenten graag met merken willen praten op Twitter of Facebook. De reclameman haalt uit naar vage marketingonderzoeken die in 2004 advertising reeds &#8220;dood&#8221; hadden verklaard. Net als massa marketing. Hoffman haalt voorbeelden aan van Toyota, McDonalds en Apple. Allen succesvolle met massa marketing en vooral met traditionele manieren van reclame maken.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Bob Hoffman - The Golden Age of Bullshit - Advertising Week Europe 2014\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EyTn_DgfcFE?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":231901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2877,5670],"tags":[4662,20],"class_list":["post-231900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-opvallend-2","category-videopresentatie","tag-pelle","tag-video"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/231900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=231900"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/231900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/231901"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=231900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=231900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=231900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}