{"id":225430,"date":"2014-10-06T15:15:31","date_gmt":"2014-10-06T13:15:31","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=225430"},"modified":"2014-10-05T22:48:26","modified_gmt":"2014-10-05T20:48:26","slug":"infographic-de-zin-en-onzin-over-het-adverteren-in-de-social-media","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/infographic-de-zin-en-onzin-over-het-adverteren-in-de-social-media\/","title":{"rendered":"[Infographic] Zin en onzin van adverteren in de social media #video"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/infographic-de-zin-en-onzin-over-het-adverteren-in-de-social-media\/social-media-advertising-opinion-2\/\" rel=\"attachment wp-att-225434\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-225434\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/09\/Social-Media-Advertising-Opinion.jpg\" alt=\"Social-Media-Advertising-Opinion\" width=\"543\" height=\"297\" \/><\/a><\/p>\n<p>Adverteren in de social media. Heeft het zin? Werkt commercie en social media wel? AolPlatforms deed onderzoek naar de Myth en.. Reality.\u00a0<!--more--><\/p>\n<p><strong>De onzin en zin van social media\u00a0<\/strong><\/p>\n<p>Social media zou niet werken voor merken. Dit is grote onzin. Juist social media werkt bij het verstevigen van een merk. Branding en social media vormen een juiste combinatie. De manieren van merk(en)bekendheid brengen is daarentegen wel anders. Social media werkt subtiel. Niet te hard verkopen maak een pad maken waarbij de klant zichzelf kan overtuigen.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Why Social Media Is Better Than Traditional Advertising\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vRGEESyaIpw?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Niet betalen voor advertenties<\/strong><\/p>\n<p>Waarom zouden wij eigenlijk betalen voor media in de social media kanalen? Het is toch earned media? Het antwoord is simpel. In de social media moet je kunnen targetten. Richten op een doelgroep dus. Paid social leads.. zouden tot 25% meer conversie leiden, aldus onderstaand overzicht. Feit is dat de manier van adverteren &#8211; en het effect &#8211; verschilt per social media platform. Wees relevant en adverteer gericht in de context<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/infographic-de-zin-en-onzin-over-het-adverteren-in-de-social-media\/convertro_socialmedia_infographic_final1\/\" rel=\"attachment wp-att-225431\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-225431 size-medium\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/09\/convertro_socialmedia_infographic_Final1-519x2000.png\" alt=\"convertro_socialmedia_infographic_Final1\" width=\"519\" height=\"2000\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":225431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3758,3,2877],"tags":[3278,7],"class_list":["post-225430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing-online-digital-marketing-nieuws","category-social-media-strategie","category-opvallend-2","tag-ads","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/225430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=225430"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/225430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/225431"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=225430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=225430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=225430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}