{"id":21653,"date":"2011-08-24T11:11:52","date_gmt":"2011-08-24T09:11:52","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=21653"},"modified":"2011-08-23T15:39:41","modified_gmt":"2011-08-23T13:39:41","slug":"emarketer-onderzoek-generatie-x-bestaat-uit-online-mediakoningen","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/emarketer-onderzoek-generatie-x-bestaat-uit-online-mediakoningen\/","title":{"rendered":"eMarketer ONDERZOEK: Generatie X bestaat uit online mediakoningen"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2011\/08\/24\/emarketer-onderzoek-generatie-x-bestaat-uit-online-mediakoningen\/genxgif\/\" rel=\"attachment wp-att-21654 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21654\" title=\"genxgif\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2011\/08\/genxgif.gif\" alt=\"\" width=\"465\" height=\"400\"><\/a><\/p>\n<p><strong>De generatie X (geboren tussen 1961 en 1981) was de eerste generatie die opgroeide met een of de PC. \u00a0Voor marketeers zijn deze 30-ers en 40+ers zwaar interessant want zij omarmen digitale media .\u00a0<\/strong><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Het rapport van eMarketer genaamd \u201cGen X: Demographic Profile and Marketing Approaches\u201d toont aan dat deze generatie net zo goed en veel omgaat met digitale media als met traditionele.\u00a0<em>\u201cTo effectively engage with Gen X, brands need a strategy that incorporates multiple channels\u2014including mobile, social and online video\u2014with authentic, relevant messaging,\u201d<\/em> geeft het rapport terecht aan. \u00a0Zo een 74% van de gen X mensen kijkt minimaal eens per maand online video. Ook interessant is wat de kern van deze generatie online koopt. Nummer 1 is kleding dan vliegtickets en dan boeken:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2011\/08\/24\/emarketer-onderzoek-generatie-x-bestaat-uit-online-mediakoningen\/top1003\/\" rel=\"attachment wp-att-21674 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21674\" title=\"top1003\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2011\/08\/top1003.gif\" alt=\"\" width=\"465\" height=\"353\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":21654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5672],"tags":[2032,19,12],"class_list":["post-21653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-reviewtrendgadget","tag-gen-x","tag-media","tag-social"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/21653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=21653"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/21653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/21654"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=21653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=21653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=21653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}