{"id":2122,"date":"2010-10-26T11:11:00","date_gmt":"2010-10-26T09:11:00","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=2122"},"modified":"2010-10-25T14:43:29","modified_gmt":"2010-10-25T12:43:29","slug":"15-cases-op-gebied-van-b2b-en-b2c-social-media","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/15-cases-op-gebied-van-b2b-en-b2c-social-media\/","title":{"rendered":"15 cases op gebied van B2B en B2C Social Media"},"content":{"rendered":"

\"\"<\/a>Gezien de sterke behoefte aan succescases B2B en B2C op gebied van Social Media hierbij 15 (Amerikaanse) cases waarin Twitter, Facebook, blogs, Foursquare en meer sociale instrumenten worden gebruikt. De rode draad van het sociaal succes is dat je bedrijfsorganisatie en -structuur vanuit de DNA iets met Social Media in potentie moet hebben. Is de brug tussen jouw organisatie en de gebruiker-klant te groot, dan kan het succes weleens op zich laten wachten. Een adoptie van een artikel op <\/strong><\/p>\n

#1 How @EmersonSalon Uses Social Media Successfully<\/strong><\/em><\/p>\n

\u00a0<\/em><\/p>\n

@emersonsalon, a boutique salon in Seattle, connects with existing and potential customers through social media. 75% of their customers are from Facebook, Twitter and their blog.\u00a0\u00a0 <\/em>\u00a0<\/em><\/p>\n

\u00a0<\/em>#2 How A Restaurant Uses Foursquare To Gather 161 Users<\/em><\/h6>\n

Foursquare doesn\u2019t seem too powerful until you learn how AJ Bombers, a burger joint, used the Swarm badge to gathered over 160 Foursquare users in a single location. <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#3 @HumphrySlocombe: The Ice Cream Champion Of Twitter<\/em><\/h6>\n

The ice cream with an attitude. @HumphrySlocombe has more followers than famous brands like Ben & Jerry\u2019s. Even though Twitter follower count <\/em>doesn\u2019t necessary matter<\/em>, its approach toward using Twitter is highly applause by many <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#4 Wildfire Interactive Rides The Social Media Wave<\/em><\/h6>\n

Social media is hot but you don\u2019t necessary need to use it as a marketing or communication platform.\u00a0 <\/em>Wildfire Interactive<\/em><\/a>, has smartly integrated branded interactive campaigns like sweepstakes, contests and give-aways with the viral features of the social web to create engaging campaigns. <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#5 Brewerkz Singapore: How It Uses Social Media<\/em><\/h6>\n

We know a social media savvy microbrewery restaurant when we see one. @BrewerkzSG shared with us how they use social media to engage its customers. <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#6 Burberry: The Facebook Trench Coat Campaign<\/em><\/h6>\n

Burberry hooked up with Facebook to launch a website celebrating its trench coat. The <\/em>website<\/em> allows users to share images of them wearing Burberry trench coats. Plus, the viral potential, powered by Facebook. <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#7 Why Ben & Jerry\u2019s Hubby Hubby is a Social Media Success<\/em><\/h6>\n

Dubbing its iconic flavor, Chubby Hubby to Hubby Hubby, Ben & Jerry\u2019s partnered with Freedom to Marry to celebrate Vermont marriage liberty and raise awareness of the importance of marriage equality. <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#8 JetBlue\u2019s Free Tickets Giveaway Won Twitter Crowds<\/em><\/h6>\n

JetBlue<\/em> has always been social media savvy. <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

This time, to celebrate its 10th anniversary celebration, it announced on <\/em>Twitter<\/em> that it would be giving out about a thousand free round-trip tickets at three undisclosed locations in Manhattan <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#9 Uniqlo Lucky Line Twitter Campaign Goes Wildly Viral<\/em><\/h6>\n

What are the chances of seeing an Asian topic on <\/em>Twitter<\/em>\u2019s Worldwide Trending Topic list? <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

Pretty low but Uniqlo, one of Japan\u2019s largest casual wear retailers, did it. <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#10 Starbucks Engages Through the Web<\/em><\/h6>\n

Starbucks is not only number one in coffee but has also come in <\/em>first as the\u00a0most engaging brand on the web<\/em>. Whether through Facebook or Twitter, social media savvy folks like you would probably have stumbled across Starbucks\u2019 profile. <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#11 Three Things We Can Learn From IKEA\u2019s Facebook Campaign<\/em><\/h6>\n

Last year, Ikea\u2019s Facebook photo tagging campaign stormed the social media world by surprise. The creative campaign was documented in a video and was arguably one of the best campaigns even till today. <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#12 Six Successful Small Businesses on Social Media<\/em><\/h6>\n

Enough of the big brands. Are you truly convinced that social media could actually help small businesses? In this 2 posts series, we share with you how 6 small businesses use social media successfully. <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#13 Four Corporate Blogging Strategies<\/em><\/h6>\n

We discussed how Edelman, Zappos, Marriott International and American Express use blog as part of their social media strategy. <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#14 Five B2B Companies and Luxury Brands On Social Media<\/em><\/h6>\n

Gucci, Burberry, Cisco, Scania and Piper Sport are featured. Now, who says social media can\u2019t work for b2b? <\/em>\u00a0 <\/em>\u00a0<\/em><\/p>\n

#15 Five Social Media Disasters<\/em><\/h6>\n

Social media has given consumers a whole new voice. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies in this link, the consequences can be severe. <\/em>\u00a0<\/em>\u00a0<\/p>\n

\u00a0<\/em>\u00a0<\/p>\n

\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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