{"id":209244,"date":"2014-08-08T13:13:31","date_gmt":"2014-08-08T11:13:31","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=209244"},"modified":"2014-08-08T13:37:07","modified_gmt":"2014-08-08T11:37:07","slug":"infographics-de-roi-van-social-media","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/infographics-de-roi-van-social-media\/","title":{"rendered":"[Infographic] De ROI van social media (formule)"},"content":{"rendered":"<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/infographics-de-roi-van-social-media\/woi-500p\/\" rel=\"attachment wp-att-217518 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-217518\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/woi-500p.jpg\" alt=\"woi-500p\" width=\"664\" height=\"365\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/woi-500p.jpg 500w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/woi-500p-300x165.jpg 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/woi-500p-250x138.jpg 250w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/a><\/p>\n<p>Het meten van ROI van social media is lastig. Wat brengt het bereik nu op? Wat brengt de engagement op? Ignite (zie afbeelding hieronder) komt met 7 stappen tot ROI met social media. Hoe maak je jouw social media resultaten hard?\u00a0<!--more--><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-209246\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/06\/ROI-Model.jpg\" alt=\"ROI-Model\" width=\"574\" height=\"246\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/06\/ROI-Model.jpg 700w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/06\/ROI-Model-250x107.jpg 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/06\/ROI-Model-520x223.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/06\/ROI-Model-320x137.jpg 320w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/>Logische omzetting<\/strong><\/p>\n<p>Ignite lijkt wat kort door de bocht te gaan met de ROI. Zo wordt de opbrengst van het aanklikken van Facebookpost omgerekend met de gemiddelde kosten van Cost per Click advertenties. De clicks in\/ op tweets kennen ook deze verrekening. Het aantal retweets met volgers (het twitterbereik) wordt gecalculeerd en omgezet op basis van de \u00a0kosten van CPM online advertenties.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-209245\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/06\/calculating-social-media-roi-infographic.jpg\" alt=\"calculating-social-media-roi-infographic\" width=\"607\" height=\"2923\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":217518,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5670],"tags":[5071,81,337,7],"class_list":["post-209244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-strategie","category-videopresentatie","tag-formule","tag-marketing","tag-roi","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/209244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=209244"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/209244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/217518"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=209244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=209244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=209244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}