{"id":20576,"date":"2011-07-28T14:00:38","date_gmt":"2011-07-28T12:00:38","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=20576"},"modified":"2011-07-28T00:34:22","modified_gmt":"2011-07-27T22:34:22","slug":"onderzoek-toyota-3m-en-siemens-zijn-top-3-groene-merken","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/onderzoek-toyota-3m-en-siemens-zijn-top-3-groene-merken\/","title":{"rendered":"ONDERZOEK: Toyota, 3M en Siemens zijn top 3 groene merken"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2011\/07\/28\/onderzoek-toyota-3m-en-siemens-zijn-top-3-groene-merken\/hungry1\/\" rel=\"attachment wp-att-20581 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20581 alignleft\" title=\"hungry1\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2011\/07\/hungry1.png\" alt=\"\" width=\"465\" height=\"257\"><\/a>Interbrand deed wereldwijd onderzoek naar de meest &#8216;groene merken&#8217;. De top 3 bestaat uit automerk Toyota met haar groene auto&#8217;s, 3M en het Duitse Siemens. In de top 50 komen wij ook Philips tegen. <!--more--><\/strong><\/p>\n<p>De top 10 van groene merken wereldwijd:<\/p>\n<p>1 Toyota<br \/>\n2 3M<br \/>\n3 Siemens<br \/>\n4 Johnson &amp; Johnson<br \/>\n5 Hewlett-Packard<br \/>\n6 Volkswagen<br \/>\n7 Honda<br \/>\n8 Dell<br \/>\n9 Cisco<br \/>\n10 Panasonic\u00a0<\/p>\n<p>De zogenoemde consumentenperceptie werd voor dit groene merk-onderzoek in de tien grootste markten bekeken. Het gaat hier om de\u00a0VS, Japan, China, Duitsland, Frankrijk, Groot-Brittanni\u00eb, Itali\u00eb, Brazili\u00eb, Spanje en India. Geen Nederland dus.\u00a0\u00a0De respondenten werd gevraagd welke invloed duurzaamheid heeft op onder andere hun aankoopbeslissingen.\u00a0\u00a0<\/p>\n<p><em><a href=\"http:\/\/www.interbrand.com\/Libraries\/Press_Release\/BGGB-Release-FINAL.sflb.ashx\" target=\"_blank\" rel=\"noopener\">Bekijk hier de gehele PDF<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":14,"featured_media":20581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5672],"tags":[1284,1960,422],"class_list":["post-20576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-reviewtrendgadget","tag-groen","tag-interbrand","tag-merk"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/20576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=20576"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/20576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/20581"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=20576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=20576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=20576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}