{"id":198085,"date":"2014-07-31T08:47:35","date_gmt":"2014-07-31T06:47:35","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=198085"},"modified":"2014-07-30T16:33:44","modified_gmt":"2014-07-30T14:33:44","slug":"presentatie-return-on-experience","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/presentatie-return-on-experience\/","title":{"rendered":"[Presentatie] Return on &#8216;Beleving&#8217; #ROI"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-203859\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/05\/slidesss-550x277.jpg\" alt=\"slidesss-550x277\" width=\"550\" height=\"277\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/05\/slidesss-550x277.jpg 550w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/05\/slidesss-550x277-250x126.jpg 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/05\/slidesss-550x277-520x262.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/05\/slidesss-550x277-320x161.jpg 320w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Wat is nu een ROI op &#8216;experience&#8217;? Het resultaat van beleving? Waren praten wij sowieso veel over experience?\u00a0<!--more--><\/p>\n<p><strong>Trend<\/strong><\/p>\n<p>Het lijkt de trend. In de jaren 20 was het nog praten over het product. Daarna kwam &#8211; vanaf de jaren 50 &#8211; de waarde van het merk op. Vanaf de &#8216;2000s&#8217; \u00a0praten wij veel over experience. Het feit is dat merken niet meer &#8216;geladen&#8217; \u00a0worden door te zeggen en te schreeuwen.<\/p>\n<p><strong>Merken worden geleefd<\/strong><\/p>\n<p>Merken worden gemaakt en voor geleefd tegenwoordig. Een merk wordt ervaren!<\/p>\n<p>[slideshare id=33662303&amp;doc=customerexperience360-140417163249-phpapp02]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":198086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2877,5670],"tags":[268,337],"class_list":["post-198085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-opvallend-2","category-videopresentatie","tag-presentatie","tag-roi"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/198085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=198085"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/198085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/198086"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=198085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=198085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=198085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}