{"id":18668,"date":"2011-06-14T08:08:01","date_gmt":"2011-06-14T06:08:01","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=18668"},"modified":"2011-06-13T18:32:52","modified_gmt":"2011-06-13T16:32:52","slug":"presentatie-dell-over-5-jaar-social-media","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/presentatie-dell-over-5-jaar-social-media\/","title":{"rendered":"PRESENTATIE: DELL over 5 jaar lang experimenteren met Social Media"},"content":{"rendered":"<p><a rel=\"attachment wp-att-18669 noopener\" href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/2011\/06\/14\/presentatie-dell-over-5-jaar-social-media\/dellsocial\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18669\" title=\"dellsocial\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2011\/06\/dellsocial.jpg\" alt=\"\" width=\"465\" height=\"233\"><\/a><\/p>\n<p><strong>De presentatie van DELL is vrij nuchter met een paar goede learnings.<\/strong> Zo kun je met sociale media niet zomaar even een strategie neerzetten. Een focus moet zijn &#8216;engagement&#8217; bereiken, maar daarvoor heb je veelal kostbare campagnes nodig. Een klant heb je niet voor het leven en engagement cre\u00ebren kost gewoon veel tijd. DELL benadrukt in deze presentatie de noodzaak van communities. Iets wat we moet relativeren in het tijdperk van de sociale media aangezien communities al ruim voor het sociale media tijdwerk werden ingezet voor &#8216;care&#8217;.<\/p>\n<p>Aldus de directe verkoper van PC&#8217;s.<\/p>\n<p>[slideshare id=8253242&amp;doc=amplifypresentation-110608202022-phpapp02]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":18669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5672,5670],"tags":[657,268],"class_list":["post-18668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-reviewtrendgadget","category-videopresentatie","tag-dell","tag-presentatie"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/18668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=18668"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/18668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/18669"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=18668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=18668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=18668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}