{"id":18201,"date":"2011-06-07T09:09:55","date_gmt":"2011-06-07T07:09:55","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=18201"},"modified":"2011-06-06T00:02:08","modified_gmt":"2011-06-05T22:02:08","slug":"video-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/video-mcdonalds\/","title":{"rendered":"VIDEO: McDonald&#8217;s interactieve billboard met &#8216;Pick and Play&#8217;"},"content":{"rendered":"<p><strong>Een unieke campagne van McDonalds met een interactief billboard. In Zweden hadden ze de primeur van deze bespeelbare billboard van de fastfood-keten. Zonder een app te downen.<\/strong> Je surft (in Zweden en als je bij het bord staat) naar <a href=\"http:\/\/www.picknplay.se\/\">http:\/\/www.picknplay.se\/<\/a>. Vervolgens kun je meedoen met een pong-achtige spel dat live op de billboard is te zien. Je kunt -met 30 seconden spelen- coupons winnen voor diverse McDonalds-meals.<\/p>\n<p>&nbsp;<\/p>\n<p>[youtube]http:\/\/www.youtube.com\/watch?v=7u0ij9D5S4Y[\/youtube]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5670],"tags":[1762,129,1761],"class_list":["post-18201","post","type-post","status-publish","format-standard","hentry","category-videopresentatie","tag-billboard","tag-game","tag-mcdonalds"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/18201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=18201"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/18201\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=18201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=18201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=18201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}