{"id":18108,"date":"2011-06-06T10:10:42","date_gmt":"2011-06-06T08:10:42","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=18108"},"modified":"2011-06-06T00:17:17","modified_gmt":"2011-06-05T22:17:17","slug":"versimpelde-social-media-marketing-toegelicht","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/versimpelde-social-media-marketing-toegelicht\/","title":{"rendered":"Versimpelde Social Media Marketing toegelicht in model"},"content":{"rendered":"

\"\"<\/a><\/strong><\/p>\n

Social Media Marketing kan complex worden gemaakt maar daar zijn dan weer modellen voor die het versimpelen. Via de blog PR Squared komen wij tot dit versimpeld model van de werkelijkheid. Sterk in dit model (wat natuurlijk Engange, Measure en Report als standaard onderdelen kent) is\u00a0de nadruk op Content creatie.\u00a0 Ook het ‘engagen’ op een gerichte en wervende manier is iets dat zeker op marketing lijkt. Een model met acht onderdelen die de moeite waard zijn om nader te bekijken: <\/strong><\/p>\n

<\/strong><\/em><\/p>\n

    \n
  1. Benchmark: <\/strong>Know what needles need to move, and before you do\u00a0 anything else, establish a baseline.\u00a0 If your program needs to result in more\u00a0 website visits, you need to establish systems to track that in advance.<\/li>\n
  2. Monitor: <\/strong>What are people saying about your brand, products,\u00a0 industry, competition? Who are the influencers in your market?\u00a0 What content or\u00a0 conversations move them to action?<\/li>\n
  3. Content Creation:<\/strong> Once you know more about your community,\u00a0 you can create compelling content that they\u2019ll want to share. Don\u2019t be daunted.\u00a0\u00a0 \u201cContent\u201d can be as simple as a tweet, a blog post, etc.<\/li>\n
  4. Engage @ Scale: <\/strong>If you are working for a large brand, it\u2019s\u00a0 unlikely you\u2019ll be able to engage with every single consumer.\u00a0 \u201cEngage at scale\u201d\u00a0 is a simple way of suggesting you figure out how much you can do.\u00a0 With that
    \nfigured out, you can publish some easy ground rules for content creation,\u00a0 content sharing, and monitoring (e.g., \u201cWe\u2019ll be monitoring from 9\u20135 EST and\u00a0 will respond to as many queries as possible, but if you need immediate
    \nattention, please call 1\u2013800\u2026\u201d)<\/li>\n
  5. Call-Out: <\/strong>Remember, everyone wears an invisible sign that\u00a0 reads, \u201cMake me feel important!\u201d\u00a0 When a brand marketer calls out a consumer, a
    \nblogger, a tweeter, etc., in a positive way, that person notices. <\/em>You\u2019ve opened the door to a new and\/or reinvigorated dialogue with that\u00a0 person.<\/li>\n
  6. Call-Back:<\/strong> Everyone forgets to do this.\u00a0 Let\u2019s say you\u00a0 helped out a customer on Twitter, two weeks ago.\u00a0 They complained, you fixed,\u00a0 they applauded, you moved on.\u00a0 Would it be so hard to tuck their name into your
    \nSocial CRM dbase (which can even be an Excel doc) with a note to ping them a\u00a0 couple weeks later? \u201cHey, Joe, everything still working with your xyz? Need\u00a0 anything else?\u201d or, \u201cHey, Suzanne, we tweeted that blog post of yours last week
    \nre: xyz; thought you\u2019d like to know we\u2019re still talking about it over here!\u201d\u00a0\u00a0 That\u2019s how you make a fan into an ambassador.<\/li>\n
  7. Measure:<\/strong> Refer to your benchmarks. How you doin\u2019?\u00a0 Needles\u00a0 moving?\u00a0 If not<\/em>, time to adjust the approach.\u00a0 If so<\/em>\u2026<\/li>\n
  8. Report: <\/strong>Make sure the all-high muckymucks in the\u00a0 organization are aware of the needles\u2019 movement.\u00a0 Use pretty\u00a0 charts<\/a>.\u00a0 Just as important, report to your community members<\/em>.\u00a0\u00a0 Remember, you\u2019re in a dialogue with them; presumably they are becoming invested\u00a0 in your brand\u2019s success.\u00a0 Find a way to talk about how their support in social\u00a0 channels is helping the company to thrive.\u00a0 Brands who \u201cgive credit back\u201d to\u00a0 Social Media tend to reap outsized\u00a0 benefits<\/a>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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