{"id":177542,"date":"2014-01-23T09:00:11","date_gmt":"2014-01-23T08:00:11","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=177542"},"modified":"2014-01-23T01:07:38","modified_gmt":"2014-01-23T00:07:38","slug":"patrick-petersen-spreekt-23-januari-14-uur-wwv14-webwinkeldag-over-storytelling-content-conversie","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/patrick-petersen-spreekt-23-januari-14-uur-wwv14-webwinkeldag-over-storytelling-content-conversie\/","title":{"rendered":"Patrick Petersen spreekt 23 januari 14 uur #wwv14 @Webwinkelvakdag over Storytelling + Content + Conversie"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-177545\" alt=\"Slide1\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/01\/Slide1-550x412.jpg\" width=\"550\" height=\"412\" title=\"\"><\/p>\n<p>Op donderdag 23 januari 2014 spreekt <a href=\"http:\/\/www.onlinemarketeer.tv\" target=\"_blank\" rel=\"noopener\">Patrick Petersen<\/a> \u00a0over de mix van Storytelling + Content en Conversie. Snel, gevat, soms wat humor maar overduidelijk legt Petersen de link tussen conversie en content uit. Petersen &#8211; auteur van bestseller Handboek Content Strategie &#8211; is op Twitter bekend als @Onlinemarketeer en is een ADHD 3.0.<\/p>\n<p><strong>Storytelling: veel onzin!<\/strong><\/p>\n<p>Dat de storytelling daarbij de rode draad is, is inmiddels duidelijk. Toch lijken maar weinig merken en organisaties in staat te zijn hun content te activeren. Veel merken lijken storytelling en contentmarketing onzinnig en traditioneel te vertalen door wederom de content blind te pushen. \u00a0Pushen zonder engagement, zonder bereik en dus zonder resultaat. What&#8217;s your story?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-177549\" alt=\"Slide11\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/01\/Slide11-550x412.jpg\" width=\"550\" height=\"412\" title=\"\"><\/p>\n<p><strong>Lokatie en tijd<\/strong><\/p>\n<p>Petersen spreekt om 14 uur (tevens na deze sessie doet hij een sessie over Social Selling, start 14.45 in de Social Media &amp; M-commerce zaal).<\/p>\n<p>Lokatie: Social Media &amp; M-Commerce zaal op de #WWV14 Webwinkelvakdagen Jaarbeurs te Utrecht.<\/p>\n<p>Hashtag: #wwv14<\/p>\n<p>VOL=VOL Wees op tijd!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-177544\" alt=\"Slide10\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/01\/Slide10-550x412.jpg\" width=\"550\" height=\"412\" title=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Slide14\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/01\/Slide14-550x412.jpg\" width=\"550\" height=\"412\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":177543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2877],"tags":[3698,417,19,12],"class_list":["post-177542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-opvallend-2","tag-contentmarketing","tag-event","tag-media","tag-social"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/177542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=177542"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/177542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/177543"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=177542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=177542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=177542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}