{"id":176776,"date":"2014-04-18T08:23:13","date_gmt":"2014-04-18T07:23:13","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=176776"},"modified":"2014-04-17T13:21:56","modified_gmt":"2014-04-17T12:21:56","slug":"presentatie-the-currency-of-branding","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/presentatie-the-currency-of-branding\/","title":{"rendered":"[Presentatie] The currency of branding  #brands #DavidBrier"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-176777\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/01\/brandenvy-550x415.jpg\" alt=\"brandenvy\" width=\"550\" height=\"415\" \/><\/p>\n<p>Branding lijkt ook aan veel verandering onderhevig te zijn. Een merk lijkt sterk te balanseren op een droom die waar wordt gemaakt. Hierbij twee type merken:\u00a0<!--more--><\/p>\n<p>1. <strong>Initiative brands<\/strong>: zij veranderen, nemen initiatief, en vertalen hun interne onrust in een sterke branding.<\/p>\n<p>2. <strong>Reaction brands<\/strong>: merken die reageren en zich passiever opstellen.<\/p>\n<p>Bekijk de presentatie van David Brier:<\/p>\n<p>[slideshare id=30047459&amp;doc=blurredlines-howtocreatethebrandothersenvy-140115094704-phpapp01]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":176777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-176776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/176776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=176776"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/176776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/176777"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=176776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=176776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=176776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}