{"id":172881,"date":"2014-01-06T11:11:03","date_gmt":"2014-01-06T10:11:03","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=172881"},"modified":"2014-01-05T17:48:52","modified_gmt":"2014-01-05T16:48:52","slug":"top-5-mooiste-uitspraken-over-social-media","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/top-5-mooiste-uitspraken-over-social-media\/","title":{"rendered":"De vijf mooiste uitspraken over social media #engagement"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-173393\" alt=\"New-year-2014-motivational-quote\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/01\/New-year-2014-motivational-quote-550x376.png\" width=\"550\" height=\"376\" title=\"\"><\/p>\n<p>Een persoonlijke top 5 van experts die zinnige dingen zeggen over social media. Zinnig? Yep. We hebben behoefte aan nuancering. Er is nog teveel onzin gaande over social media (marketing), teveel gekke uitspraken en te vaak het opleggen van verkeerde verwachtingen. Het is opvallend dat het vooral de Amerikanen zijn die veel zinnige dingen over social media zeggen. Nu social media met contentmarketing &#8216;harder&#8217; gaat worden en de culturele impact overduidelijk is geworden, is het tijd voor een goede verheldering van middelen met sociale impact. Social media is interactief, humaan, gericht op dialogen, spontaan, real time, snel, gaat over mensen en betrokken. Hoe duidelijk kunnen sommige experts zijn?<\/p>\n<p><strong>Een top 5 met rake uitspraken over social media\u00a0<\/strong><\/p>\n<p>1. &#8221;\u00a0You only get out of the relationships what you put it. \u00a0Social networking is only a component of an online marketing strategy.\u00a0Relationships take time to build, and are to be invested in.\u00a0Social networking isn\u2019t new, social sites are.\u00a0 Social sites are tools, nothing more.&#8221; <a href=\"http:\/\/sethgodin.typepad.com\/\" target=\"_blank\" rel=\"noopener\"><em>door Seth Godin<\/em><\/a>.<\/p>\n<p>2.\u00a0\u201cYou can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.\u201d<br \/>\n<cite>door spreker en auteur <a href=\"http:\/\/www.davidmeermanscott.com\/\" target=\"_blank\" rel=\"noopener\">David Meerman Scott<\/a>.\u00a0<\/cite><\/p>\n<p>3.\u00a0\u201cSocial media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to wow your online presence.\u201d <em>Deze uitspraak is van\u00a0<\/em><a href=\"https:\/\/twitter.com\/2morrowknight\" target=\"_blank\" rel=\"noopener\"><cite>Sean Gardner<\/cite><\/a><\/p>\n<p>4.\u00a0<a href=\"http:\/\/www.gilmorebusinessnetwork.com\/\" target=\"_blank\" rel=\"noopener\">Glen Gilmore<\/a>\u00a0(op Twitter bekend als\u00a0<a href=\"http:\/\/twitter.com\/glengilmore\" target=\"_blank\" rel=\"noopener\">@glengilmore<\/a>)\u00a0<i>\u201cWhen you lose followers because of where you stand \u2013 you strengthen you tribe.\u201d<\/i><\/p>\n<p><span style=\"line-height: 1.5em;\">5. \u201cEngage, Enlighten, Encourage and especially\u2026just be yourself! Social media is a community effort, everyone is an asset.\u201d <em>door\u00a0<\/em><\/span><cite style=\"line-height: 1.5em;\"><a href=\"https:\/\/twitter.com\/BuzzEdition\" target=\"_blank\" rel=\"noopener\">Susan Cooper van BuzzEdition<\/a>.<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":172882,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2877],"tags":[270,7,922],"class_list":["post-172881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-opvallend-2","tag-petersen","tag-social-media","tag-top-5"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/172881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=172881"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/172881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/172882"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=172881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=172881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=172881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}