{"id":172739,"date":"2013-12-31T14:27:09","date_gmt":"2013-12-31T13:27:09","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=172739"},"modified":"2013-12-31T14:33:40","modified_gmt":"2013-12-31T13:33:40","slug":"top-5-leuke-inhakers-uit-2013","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/top-5-leuke-inhakers-uit-2013\/","title":{"rendered":"[Top 5] Leukste inhakers uit 2013 (gepubliceerd op SocialMedia.nl)"},"content":{"rendered":"

\"BQvTJJYCIAAYuIu-500x500\"<\/p>\n

In 2013 is ‘de inhaker’ groot geworden zo lijkt het. Content marketing en earned media hebben tevens een welkome boost gekregen in diverse timelines. Wij – de redactie van SocialMedia.nl – kozen 5 inhakers die wij dit jaar wel heel bijzonder vonden. Een inhaker? Een merk of aanbieder haakt in op een actuele gebeurtenis. Zie bovenaan deze post het voorbeeld van Mentos rondom de gayparade in Amsterdam dit jaar. Hieronder de keuze van onze redactie:<\/span><\/p>\n

1 DE koffie tijdens #Halloween:<\/span><\/p>\n

\"halloweenDE\"<\/p>\n

2 Durex tijdens de #QD13 #kingday #kd13<\/p>\n

\"BUWvL78IUAAeRZN\"<\/p>\n

3 UNOX rondom de #kroning van de nieuwe koning<\/p>\n

\"Unox-troonafstand\"<\/p>\n

4 Worst that can happen.. HEMA op vrijdag de 13e<\/span><\/span><\/p>\n

\"hema\"<\/p>\n

5 Vodafone rondom de #gaypride:<\/p>\n

\"BQvWzjtCEAAeiPd\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

...<\/p>\n","protected":false},"author":25,"featured_media":172744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2877],"tags":[922],"class_list":["post-172739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws","category-opvallend-2","tag-top-5"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/172739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=172739"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/172739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/172744"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=172739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=172739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=172739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}