{"id":169834,"date":"2013-12-18T19:45:24","date_gmt":"2013-12-18T18:45:24","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=169834"},"modified":"2013-12-18T19:47:21","modified_gmt":"2013-12-18T18:47:21","slug":"gratis-freelunch-effectief-online-adverteren-in-2014-native-advertising-met-maarten-naaijkens","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/gratis-freelunch-effectief-online-adverteren-in-2014-native-advertising-met-maarten-naaijkens\/","title":{"rendered":"Donderdag 20 december: GRATIS #freelunch Effectief online adverteren in 2014 @Snaaij"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-169835\" alt=\"Capture12-400x240\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/12\/Capture12-400x240.png\" width=\"500\" height=\"300\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/12\/Capture12-400x240.png 400w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/12\/Capture12-400x240-300x180.png 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/12\/Capture12-400x240-250x150.png 250w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>De banner is zijn effect grotendeels verloren.\u00a0Hoe kun je tegenwoordig nog effectief online adverteren?<\/p>\n<p><strong>De laatste #freelunch\u00a0<\/strong><\/p>\n<p>Deze laatste #freelunch van 2014 draait om \u2018native advertising\u2019. Simpel gezegd: advertenties die er net zo uitzien als de rest van de inhoud op een site.\u00a0<strong>De oplossing voor online uitgevers en adverteerders?<\/strong>Maar wat is native advertising precies en hoe kun jij het inzetten voor jouw doelstellingen?<\/p>\n<p><strong>Maarten Naaijkens<\/strong>\u00a0(<a href=\"http:\/\/freelunch.us3.list-manage.com\/track\/click?u=651844d865de108139e68e5ff&amp;id=753d1ac654&amp;e=9046c68b36\" target=\"_blank\" rel=\"noopener\">@snaaij<\/a>,\u00a0<a href=\"http:\/\/freelunch.us3.list-manage1.com\/track\/click?u=651844d865de108139e68e5ff&amp;id=de8eb32ca7&amp;e=9046c68b36\" target=\"_blank\" rel=\"noopener\">socialage.nl<\/a>) is spreker en adviseur op het vlak van digitale transities binnen traditionele organisaties. Hij is een van de oprichters van het digitaal platform Upcoming (NL &amp; DE) waar \u2018native advertising\u2019 de belangrijkste bron van inkomsten vormt.\u00a0Lees hier een recent blog van Maarten over\u00a0<a href=\"http:\/\/freelunch.us3.list-manage1.com\/track\/click?u=651844d865de108139e68e5ff&amp;id=5228ef6864&amp;e=9046c68b36\" target=\"_blank\" rel=\"noopener\">Native Advertising<\/a>\u00a0op Emerce.<\/p>\n<p><a href=\"https:\/\/www.onlineseminar.nl\/Freelunch\/Seminar.aspx?Id=160509a7-7fca-45dd-8a2a-c5a8f671b050&amp;affiliate=FLML171213&amp;utm_source=Freelunch&amp;utm_campaign=037cc07377-FL_HansvdLoo_03_12_2013&amp;utm_medium=email&amp;utm_term=0_190e4097d1-037cc07377-78008789\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Gratis aanmelden kan hier!<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":169835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5669],"tags":[],"class_list":["post-169834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventsnetwerken"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/169834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=169834"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/169834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/169835"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=169834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=169834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=169834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}