{"id":164147,"date":"2013-11-28T16:00:30","date_gmt":"2013-11-28T15:00:30","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=164147"},"modified":"2013-11-27T14:41:26","modified_gmt":"2013-11-27T13:41:26","slug":"video-bluetooth-ibeacons-zorgen-voor-korte-afstand-contextual-content","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/video-bluetooth-ibeacons-zorgen-voor-korte-afstand-contextual-content\/","title":{"rendered":"[Video] Bluetooth (i)Beacons zorgen voor korte afstand contextual content"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-164148\" alt=\"mobilebeacons\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/11\/mobilebeacons-550x365.jpg\" width=\"550\" height=\"365\" \/><\/p>\n<p><a href=\"http:\/\/estimote.com\/\" target=\"_blank\"><span style=\"text-decoration: underline;\">De mix tussen local, content en mobiel wordt d\u00e9 toekomst. Ik roep dit in mijn boeken maar ook in mijn lessen mobile marketing. Communicatie of het aantrekken van publiek door middel van bluetooth is niet nieuw. Wel het gemak van deze &#8216;beacons&#8217;.<\/span><\/a> \u00a0Je plaatst ze op een fysieke plek en gebruikers in de buurt krijgen berichten, extra info of coupons die zij in die omgeving kunnen gebruiken.<\/p>\n<p>D\u00e9 uitdaging blijft het feit dat niet iedereen bluetooth aan heeft staan op zijn mobiele device. Bekend is dat vooral bluetooth veel energie wegtrekt uit jouw mobiel.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Estimote Bluetooth Smart Beacon - iBeacon-compatible\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sUIqfjpInxY?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":164148,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3758,2877],"tags":[4105,11],"class_list":["post-164147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing-online-digital-marketing-nieuws","category-opvallend-2","tag-bluetooth","tag-mobiel"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/164147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=164147"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/164147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/164148"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=164147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=164147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=164147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}