{"id":157555,"date":"2013-11-01T07:00:07","date_gmt":"2013-11-01T05:00:07","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=157555"},"modified":"2013-11-01T01:02:00","modified_gmt":"2013-10-31T23:02:00","slug":"vacature-digital-lead-marketing-communications-bij-microsoft-te-schiphol","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/vacature-digital-lead-marketing-communications-bij-microsoft-te-schiphol\/","title":{"rendered":"#vacature Digital Lead Marketing & Communications bij Microsoft te Schiphol"},"content":{"rendered":"

The Digital Lead will be part of the NL CMO team (Central Marketing Organization) and reports to the NL CMO Lead.\u00a0<\/em>
\nCMO is part of the business unit Marketing & Operations. The NL CMO team is responsible for all Marketing Communications via on- and offline channels. The digital team within CMO is responsible for driving all digital channels, like the Microsoft.nl\/com environment, emails\/newsletters, social channels, search and digital advertising. We do this for all target audiences: big enterprises, partners, tech audiences, MKB and consumers. <\/em>
\nCMO NL is very enthusiastic and creative team (around 15 persons), with various skills, from Marketing Communication Managers, to Digital Managers, to execution and technical support. <\/em>
\nYou will have a dotted line to the Western Europe Digital Lead, and we will be part of the Western Europe Digital Lead community.<\/em><\/p>\n

Role & Responsibilities<\/strong><\/em>
\nYou have a Think and Do mentality. You can lead our local digital strategy development with clear contribution to our business priorities. And also executing strategy in running the day-to-day operations with the digital team and our agencies within Microsoft guidelines. <\/em>
\nTHINK: <\/em>
\nLead and drive digital strategy across all digital channels to boost engagement and conversion to drive the Microsoft NL business priorities:<\/em>
\n\u2022 Provide digital marketing capabilities as a service\/expertise, prioritized by market needs (social, mobile, search, newsletters, analytics, apps, e-commerce).<\/em>
\n\u2022 Define and develop proof of concepts to test innovative tactics for continuous optimization of digital channels<\/em>
\n\u2022 Develop and deliver plans for specific digital channels based on marketing opportunities to drive customer engagement with specific engines across paid, partnered, owned and earned. <\/em>
\n\u2022 Continuous measure and optimize digital channels based on behavioral and attitudinal learning. Benchmark performance Key Performance Indicators by target audience, marketing objective and call to action. <\/em>
\nDO:<\/em>
\nDrive day to day digital execution operation with CMO team and Marketing community.<\/em>
\n\u2022 Portals: govern and maintain effectiveness of Digital Destinations across Microsoft.com and off-network campaign sites. Partner with International teams across centrally managed sites. Support local and global campaigns landing environments and customer segment sites to ensure they are engaging, embrace modern web principles and deliver business outcomes. Guide all new website development (brief, design, functional design, technical design, built, test). End responsible for maintaining the technical infrastructure.<\/em>
\n\u2022 Digital traffic drivers (f.i. email): optimize key digital destinations and digital traffic drivers through effective analytics, A\/B testing and other approaches to deliver effective marketing campaigns and always-on customer engagement to drive towards key business outcomes. <\/em>
\n\u2022 Search: Provide digital publishing and SEO\/A services across key properties.<\/em>
\n\u2022 Social Media infrastructure: Establish a Social Operations Center that provides core Social marketing services to the subsidiary across Consumer and Commercial, centralizing social operations for broad-reach influencers focusing on listening, content and engagement. Partner with WE Social Lead to establish social media insights strategy, with focus on listening, reporting and analytics. <\/em>
\n\u2022 Drive Microsoft privacy and compliancy guidelines in all digital channels. <\/em>
\n\u2022 Analytics & Operations: Provide business insights from analytics for continuous optimization of conversion on all digital channels. Microsoft tool set owner for all channels: Regsys (registration forms), ExactTarget (email), Msvideo (video platform), DLC (download center), INXPO (virtual events). <\/em>
\n\u2022 Community management: Point of contact for Western Europe and Corp, in calls, for updates, approvals, localizations.<\/em><\/p>\n

Specific skills & capabilities<\/em><\/strong>
\n\u2022 You are a proven thought leader in digital marketing with a clear perspective where and how you contribute to driving business. <\/em>
\n\u2022 You have the ability to optimize existing digital channels, and to pilot and scale digital innovations with a fast time-to-market.<\/em>
\n\u2022 You have experience in driving a team and connect your team efforts to business goals. <\/em>
\n\u2022 You have the capability to optimize processes to clear results contributing to our business goals. <\/em>
\n\u2022 You have a track record in creating business insights from data analytics. <\/em>
\n\u2022 You have a passion for setting-up and driving social channels. <\/em>
\n\u2022 You love our technology.<\/em><\/p>\n

Microsoft is an equal opportunity employer and supports workforce diversity. We would like to welcome you in a dynamic work environment, which is characterized by its internationality and flexibility. Microsoft offers attractive salary packages and bonus programs and a newly remodelled office, which combines innovative technics with design. We also offer the opportunity to work a flexible, 36 hour week!<\/em>
\nAll applications for vacant positions will be welcomed and will be considered on the relative merits of the applicant against the role profile for the position regardless of color, race, nationality, ethnic origin, sex, gender, sexual orientation, marital status, disability, parental responsibilities, age, religion, or belief.\u00a0<\/em><\/p>\n

Solliciteren? Klik hier.\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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