{"id":155739,"date":"2014-08-02T11:11:27","date_gmt":"2014-08-02T09:11:27","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=155739"},"modified":"2014-08-02T11:52:17","modified_gmt":"2014-08-02T09:52:17","slug":"presentatie-is-personal-branding-nog-wel-hot-beyourself","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/presentatie-is-personal-branding-nog-wel-hot-beyourself\/","title":{"rendered":"[Presentatie] Is personal branding nog &#8216;hot&#8217;?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-216687\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/The-Six-Ps-Of-Personal-Branding.jpg\" alt=\"The-Six-Ps-Of-Personal-Branding\" width=\"500\" height=\"500\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/The-Six-Ps-Of-Personal-Branding.jpg 500w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/The-Six-Ps-Of-Personal-Branding-300x300.jpg 300w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/The-Six-Ps-Of-Personal-Branding-144x144.jpg 144w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/The-Six-Ps-Of-Personal-Branding-320x320.jpg 320w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/The-Six-Ps-Of-Personal-Branding-250x250.jpg 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/The-Six-Ps-Of-Personal-Branding-160x160.jpg 160w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2014\/08\/The-Six-Ps-Of-Personal-Branding-45x45.jpg 45w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Personal branding is hot.. or not. Deskundigen zeggen al dat bloggen verleden tijd is dat je toch vooral jezelf moet zijn. Overal en op elk kanaal. Omnichannel en schizofrene marketing zijn de benoemingen die horen bij het branden en &#8216;doen alsof&#8217; en het gewoon uiten van jouw ID.\u00a0<!--more--><\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Building a Personal Brand: Jacob Cass at TEDxCMU 2011\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qeHtvuTcy70?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Personal branding is niet alleen huisstijl \u00a0<\/strong><\/p>\n<p>Het is niet langer even een logo, wat ontwerp en wat leuke kleuren. Die fase lijkt voorbij maar is nog wel een bodem voor het verdienen van vertrouwen en verstevigen van vertrouwen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-155741\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/10\/you-brand-550x476.jpg\" alt=\"you-brand\" width=\"550\" height=\"476\" title=\"\"><\/p>\n<p><strong>Vertrouwen in de uiting<\/strong><\/p>\n<p>Personal branding gaat om vertrouwen. Dit is nooit anders geweest. Deze top-presentatie van\u00a0<a href=\"http:\/\/www.slideshare.net\/shvmdhwn\" rel=\"author noopener\" data-original-title=\"shvmdhwn\" target=\"_blank\">Shivam Dhawan<\/a>\u00a0toont vier peilers. Naast vertrouwen is het vooral Awareness, Reputatie en Perceptie. Coca-cola, Levis en Xerox noemt de consultant als voorbeelden. Branding is niets meer dan een spiegel van opgebouwd vertrouwen en ervaring.<\/p>\n<p>[slideshare id=24635491&amp;doc=personalbranding-doityourself-130725202817-phpapp01]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":216687,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-155739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/155739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=155739"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/155739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/216687"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=155739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=155739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=155739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}