{"id":152258,"date":"2013-12-02T15:15:31","date_gmt":"2013-12-02T14:15:31","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=152258"},"modified":"2013-12-02T00:59:50","modified_gmt":"2013-12-01T23:59:50","slug":"presentatie-het-soccer-model-van-content-engagement-contentmarketing-hcs","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/presentatie-het-soccer-model-van-content-engagement-contentmarketing-hcs\/","title":{"rendered":"[Presentatie] SOCCER-model van content-engagement #contentmarketing #HCS #model"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-152259\" alt=\"ppvakdag\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/10\/ppvakdag-550x405.jpg\" width=\"550\" height=\"405\" title=\"\"><\/p>\n<p>Onlangs sprak Patrick Petersen op de #VAKDAGDM te Nieuwegein over zijn SOCCER-model van contentengagement. SOCCER is niet alleen de hobby van de spreker =- en oprichter van SocialMedia.nl &#8211; maar ook het model dat met Simpel, Open en meer onderdelen de engagement heel duidelijk in kaart brengt. \u00a0<!--more--><\/p>\n<p><a href=\"http:\/\/www.onlinemarketeer.tv\/onlinemarketing\/2013\/10\/05\/presentatie-vakdagdm-nvdm13-patrick-petersen-over-engagement-en-contentstrategie\/vakdagdm-2\/\" rel=\"attachment wp-att-4817 noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"vakdagdm\" src=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploadsnieuwssocial\/2013\/10\/vakdagdm-465x248.jpg\" width=\"465\" height=\"248\" title=\"\"><\/a><\/p>\n<p><strong>Duidelijk<\/strong><\/p>\n<p>SOCCER heeft de engagement aan zich plakken. Stickyness noemt Petersen dit in zijn Handboek Online Marketing maar vooral zijn nieuwe <a href=\"http:\/\/www.handboekcontentstrategie.nl\" target=\"_blank\" rel=\"noopener\">Handboek Content Strategie<\/a>. Beiden zijn bestsellers.<\/p>\n<p>[slideshare id=26891044&amp;doc=handoutvakdag20131okt2013engagingsoccerv31final-131005092018-phpapp01]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":152259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,2877],"tags":[15,2068,4444],"class_list":["post-152258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-strategie","category-algemeen-nieuws","category-opvallend-2","tag-content","tag-patrick-petersen","tag-soccer"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/152258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=152258"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/152258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/152259"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=152258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=152258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=152258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}