{"id":151465,"date":"2013-10-05T19:31:41","date_gmt":"2013-10-05T17:31:41","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/?p=151465"},"modified":"2013-10-05T20:56:57","modified_gmt":"2013-10-05T18:56:57","slug":"bierflessen-gooien-met-heinekens-fridge-app-jarig-140jaar","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/bierflessen-gooien-met-heinekens-fridge-app-jarig-140jaar\/","title":{"rendered":"[Viral] Bierflessen gooien met Heineken&#8217;s fridge-app #jarig #140jaar"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-151467\" alt=\"screen480x480\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/10\/screen480x480.jpeg\" width=\"360\" height=\"480\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/10\/screen480x480.jpeg 360w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/10\/screen480x480-225x300.jpeg 225w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/10\/screen480x480-188x250.jpeg 188w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/div>\n<div><b>Heineken bestaat in 2013 alweer 140 jaar. Dit wordt niet alleen in Nederland gevierd, maar ook middels de 140 Fridges campagne in de VS. In deze campagne kunnen Amerikaanse consumenten een <a href=\"https:\/\/itunes.apple.com\/us\/app\/140-fridges-for-ipad\/id681830569?mt=8\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">van de 140 koelkasten van Heineken winnen<\/span><\/a>.\u00a0<\/b><\/div>\n<div><\/div>\n<div><strong>Sixpack<\/strong><\/div>\n<div><\/div>\n<div>Consumenten dienen hiervoor een sixpack Heineken te kopen en de actiecode in de 140 fridges app in te vullen. Vervolgens kunnen zij via een behendigheidsspel prijzen winnen.\u00a0<a name=\"more\"><\/a>De app is ook te downloaden in de Nederlandse Appstore, maar \u00a0hier kun je alleen het\u00a0<i>Practice<\/i>\u00a0onderdeel spelen (of toevallig een sixpack Heineken uit de Verenigde Staten hebben ge\u00efmporteerd).<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/itunes.apple.com\/us\/app\/140-fridges-for-ipad\/id681830569?mt=8\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Klik hier voor de iOS app<\/span><\/a><\/div>\n<div><\/div>\n<div>Via <a href=\"http:\/\/www.mobilemarketing.nl\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">mobilemarketing.nl<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":151467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-151465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/151465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=151465"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/151465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/151467"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=151465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=151465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=151465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}