{"id":144869,"date":"2013-09-15T16:25:40","date_gmt":"2013-09-15T14:25:40","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=144869"},"modified":"2013-09-15T16:21:13","modified_gmt":"2013-09-15T14:21:13","slug":"uitslag-poll-een-content-strategie-draait-vooral-om","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/uitslag-poll-een-content-strategie-draait-vooral-om\/","title":{"rendered":"Uitslag #poll &#8216;Een content strategie draait voor\u00e1l om..&#8217;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-144870\" alt=\"contentpoll\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2013\/09\/contentpoll-500x196.jpg\" width=\"600\" height=\"220\" title=\"\"><\/p>\n<p>De zomerpoll begon stroef maar kende veel deelname in de laatste week van online aanwezigheid van de poll. De vraag was opnieuw duidelijk en vooral relevant voor online marketing 3.0: \u00a0&#8216;Een content strategie draait voor\u00e1l om..&#8217;<\/p>\n<p><strong>Deelname<\/strong><\/p>\n<p>Met 155 stemmen ( in vier weken ) kwamen de lezers van socialmedia.nl tot de volgende voorkeuren. Daarbij valt op dat &#8216;storytelling&#8217; en &#8216;het opwekken van interactie&#8217; d\u00e9 voorkeur genieten als kern van een content strategie:<\/p>\n<ul>\n<li><em>storytelling\u00a0(31.61%)<\/em><\/li>\n<li><em>thought leadership\u00a0(15.48%)<\/em><\/li>\n<li><em>de productie van content\u00a0(3.87%)<\/em><\/li>\n<li><em>het opwekken van interactie\u00a0(38.06%)<\/em><\/li>\n<li><em>anders\u00a0(10.97%) \u00a0<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Doe mee met de nieuwe poll: <em>&#8216;Welk sociaal netwerk gaat eind 2013 flink doorgroeien?&#8217;\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":144870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5444],"tags":[15,504,12],"class_list":["post-144869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onderzoek-cijfer-rapporten","tag-content","tag-poll-2","tag-social"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/144869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=144869"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/144869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/144870"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=144869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=144869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=144869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}