{"id":143155,"date":"2013-09-03T11:30:08","date_gmt":"2013-09-03T09:30:08","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=143155"},"modified":"2013-09-02T23:24:54","modified_gmt":"2013-09-02T21:24:54","slug":"infographic-mobile-marketing-in-de-retail-winkelen-consument","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/infographic-mobile-marketing-in-de-retail-winkelen-consument\/","title":{"rendered":"[Infographic] Mobile Marketing in de retail #winkelen #consument"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-143158\" alt=\"Smiling-Woman-Using-SmartPhone-580x360\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2013\/08\/Smiling-Woman-Using-SmartPhone-580x360.jpg\" width=\"580\" height=\"360\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/08\/Smiling-Woman-Using-SmartPhone-580x360.jpg 580w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/08\/Smiling-Woman-Using-SmartPhone-580x360-250x155.jpg 250w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/08\/Smiling-Woman-Using-SmartPhone-580x360-520x323.jpg 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/08\/Smiling-Woman-Using-SmartPhone-580x360-320x199.jpg 320w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>Mobile zou de redding kunnen zijn voor de retail. Ertussen ligt nog de stap naar webshop of de combinatie. Toch lijkt de consument wel te winkelen met een mobiel, de retailer lijkt dit nog niet helemaal door te hebben. Mobilemarketing.nl maakte een grafisch inzicht op basis van onder andere de Google Shopper Marketing Agency Council uit 2013.<\/p>\n<p><strong>Opvallend<\/strong><\/p>\n<p>53% van de consumenten zegt zijn mobiel te gebruiken om prijzen te vergelijken. 39% zoekt tijdens het winkelen naar aanbiedingen. Ook wordt er gezocht naar openingstijden. De apps van de H&amp;M en AH schijnen het meest populair te zijn. Meer opvallendheden:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-143156\" alt=\"mobile-marketing-in-de-retail_521490809d09b_w594\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2013\/08\/mobile-marketing-in-de-retail_521490809d09b_w594.png\" width=\"594\" height=\"1410\" title=\"\" srcset=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/08\/mobile-marketing-in-de-retail_521490809d09b_w594.png 594w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/08\/mobile-marketing-in-de-retail_521490809d09b_w594-431x1024.png 431w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/08\/mobile-marketing-in-de-retail_521490809d09b_w594-105x250.png 105w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/08\/mobile-marketing-in-de-retail_521490809d09b_w594-520x1234.png 520w, https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2013\/08\/mobile-marketing-in-de-retail_521490809d09b_w594-320x760.png 320w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":143156,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3758,2877],"tags":[187,60,1201],"class_list":["post-143155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing-online-digital-marketing-nieuws","category-opvallend-2","tag-mobile","tag-overzicht","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/143155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=143155"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/143155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/143156"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=143155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=143155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=143155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}