{"id":143151,"date":"2013-08-27T08:28:06","date_gmt":"2013-08-27T06:28:06","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=143151"},"modified":"2013-08-27T20:43:31","modified_gmt":"2013-08-27T18:43:31","slug":"infographics-hoe-meet","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/infographics-hoe-meet\/","title":{"rendered":"[Infographics] Hoe meet je nu eigen content marketing?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-143233\" alt=\"Steam punk girl with Typewriter.\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2013\/08\/bigstock-steam-punk-girl-with-typewrite-40513939-500x500.jpg\" width=\"600\" height=\"550\" title=\"\"><\/p>\n<p>Hoe meet je nu precies content marketing? Concreter gezegd: hoe meet je het effect van content marketing? Het bereik, de engagement, de leads en meer harde vormen van ROI zijn gelinkt aan content marketing. Het Amerikaanse Brandpoint geeft het weer in drie grote onderdelen:<\/p>\n<p><em>1 Awareness;<\/em><\/p>\n<p><em>2 Consideration;<\/em><\/p>\n<p><em>3 Conversion.\u00a0<\/em><\/p>\n<p><strong>Awareness<\/strong><\/p>\n<p>Content gaat de zoekmachines in. Dat is duidelijk. 75% komt niet verder dan die eerste pagina. Daarnaast is content van hoge kwaliteit ook converterend in de search engines. Content die het goed doet in zoekmachines zijn blogartikelen, persberichten en natuurlijk diverse social media content.<\/p>\n<p><strong>Consideration<\/strong><\/p>\n<p>Het opbouwen van &#8216;trust&#8217; \u00a0is vitaal. Dit kan met content denk opnieuw aan dialogen, reviews en meer content in de sociale media.<\/p>\n<p><strong>Conversion<\/strong><\/p>\n<p>De conversie is altijd het einddoel. Content van goede kwaliteit geven jouw product en organisatie een flinke boost. Daarnaast komt een groot deel van consument nog via de zoekmachines &#8211; en gevonden content &#8211; bij jouw product.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-143152\" alt=\"How-Do-You-Measure-Content-Marketing-mprofs\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2013\/08\/How-Do-You-Measure-Content-Marketing-mprofs.jpg\" width=\"600\" height=\"2200\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":143152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3758,2877],"tags":[15,2653],"class_list":["post-143151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing-online-digital-marketing-nieuws","category-opvallend-2","tag-content","tag-opvallend"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/143151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=143151"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/143151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/143152"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=143151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=143151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=143151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}