{"id":141496,"date":"2013-08-23T08:28:49","date_gmt":"2013-08-23T06:28:49","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=141496"},"modified":"2013-08-22T23:09:17","modified_gmt":"2013-08-22T21:09:17","slug":"robert-downey-jr-gezicht-van-htc","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/robert-downey-jr-gezicht-van-htc\/","title":{"rendered":"Robert Downey Jr. gezicht van #HTC (voor 12 miljoen)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-141511\" alt=\"rdj-htc-finish\" src=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploadsnieuwssocial\/2013\/08\/rdj-htc-finish-500x256.jpg\" width=\"500\" height=\"256\" title=\"\"><\/p>\n<p>HTC heeft het zwaar. Ondanks de goedverkopende HTC One (x) ishet marktaandeel niet groot. Ook raakt HTC wellicht de optie Audio Beats kwijt. Tijd dus om te herpakken. Robert Downey Jr., bekend van films zoals \u00a0Iron Man, is het nieuwe gezicht van het Taiwanese HTC. Downey Jr. tekende voor twee jaar en zo 12 miljoen USD hiervoor krijgen.<\/p>\n<p><strong>Een boost\u00a0<\/strong><\/p>\n<p>De marketing van HTC is niet te vergelijken met die van Samsung en Apple en daarom wil het telecombedrijf zo een 1 miljard USD uitgeven aan (video)campagnes. <em>&#8220;HTC used to be a massive name in the smartphone market, being one of the top-selling Android vendors in the world, but has taken major hits in the last few years due to its quality.\u00a0HTC is currently ninth in the shipment of smartphones worldwide and they certainly intend to use Robert Downey Jr.\u2019s massive appeal to help bring their company back to being relevant.&#8221;\u00a0<\/em><\/p>\n<p><strong>Video<\/strong><\/p>\n<p>Onderstaande teaser is onderdeel van de \u00a0&#8220;Here\u2019s To Change&#8221; campagne. Centraal staat het gegeven dat de apparaten van HTC \u00a0zich aanpassen. Hiermee is direct de subtiele link naar Iron Man gelegd.<\/p>\n<p>http:\/\/youtu.be\/Cn1Ri0tmphU<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":14,"featured_media":141511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-141496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nieuws"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/141496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=141496"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/141496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media\/141511"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=141496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=141496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=141496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}