{"id":13602,"date":"2011-04-02T10:10:09","date_gmt":"2011-04-02T08:10:09","guid":{"rendered":"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?p=13602"},"modified":"2011-04-03T01:08:36","modified_gmt":"2011-04-02T23:08:36","slug":"presentatie-social-strategie-in-5-stappen","status":"publish","type":"post","link":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/presentatie-social-strategie-in-5-stappen\/","title":{"rendered":"PRESENTATIE: &#8216;Social Strategie in 5 stappen&#8217;"},"content":{"rendered":"<p><strong>Een Canadese presentatie (CMA)\u00a0die in 5 stappen laat zien hoe tot een social strategie te komen<\/strong>. De aanpak is erg kort door de bocht &#8211; en lijkt een simpele vertaling van het P.O.S.T.-model uit 2007- \u00a0maar geeft een leuke richting aan, hun stappen:<\/p>\n<p><em>1. Luisteren<\/em><\/p>\n<p><em>2. Content<\/em><\/p>\n<p><em>3. Technologie <\/em><\/p>\n<p><em>4. Meten<\/em><\/p>\n<p><em>5. Risk management <!--more--><\/em><\/p>\n<p>Wat we duidelijk missen is: 1. de &#8216;risk&#8217; afweging voordat je content gaat pushen, het interactieve gedeelte en de doelen zoals branding, betrokkenheid en gericht bereik, de effecten van de verschillende middelen gelinkt aan jouw doelen.<\/p>\n<p>[slideshare id=7454049&amp;doc=cmapresentation-110330174833-phpapp02]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5670],"tags":[1368,268,1367],"class_list":["post-13602","post","type-post","status-publish","format-standard","hentry","category-social-media-strategie","category-videopresentatie","tag-5-stappen","tag-presentatie","tag-social-strategie"],"_links":{"self":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/13602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/comments?post=13602"}],"version-history":[{"count":0,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/posts\/13602\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/media?parent=13602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/categories?post=13602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-json\/wp\/v2\/tags?post=13602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}