#Vacature Senior Online Marketing Analyst te Tilburg
With more than 30 years presence in The Netherlands and a strong legacy in data driven marketing, our client is a leading Ecommerce pure-play in the Dutch market and part of the global group.
As a large scale and growing Ecommerce-company, delivering continued sustainable growth presents new challenges every day. Best practice and innovative technology, processes and methodologies are vital. If you are indeed excellent at what you do and seek a high-impact role in a dynamic company, please reach out to apply.
About the role
As direct report to the Head of Ecommerce, this role is all about analyzing and optimizing performance, hence driving scale and ROAS, of the entire online marketing:
- Manage performance: Monitor, analyze and forecast channel-performance on a daily/weekly/monthly basis (i.e. SEM, Affiliates, performance display/RTB, PCS)
- Maximize ROAS: On the basis of customer journey analyses, allocate and re-allocate budgets, determine max. CPCs, CPAs, CPMs, CSR towards the operational channel managers on a daily/weekly/monthly basis – overall and by channel
- Plan & forecast: In close collaboration with the operational channel managers, build up marketing budgets (e.g. seasonal plan, annual plans, 3- years-plans)
- Give insights: Provide management with performance analyses/insights
- Think end-to-end: Liaise with the site analytics-team and bridge off- and on-site KPIs to derive actions (e.g. to improve the channel conversion rates)
What they offer
- A huge impact role in an advanced Ecommerce business
- Flat hierarchies, rapid and agile decision-making
- Endless space for innovation based upon personal initiative and data
- A casual work-space in a casual University-city
- Access to the global network of knowledge and exchange (e.g. best practice clubs)
- Not to forget: Good coffee and fresh vegetables
What they expect
- 3-5 years of demonstrable success in a comparable role within a large scale B2C Ecommerce company (no agency, no B2B)
- Excellent references
- A good University degree
- Deep demonstrable knowledge and interest in performance marketing and analytics
- A brilliant analytical mind and mathematics/statistics wizard
- A strong visualizer and communicator to turn data into actionable information
- An agile, flexible and fun person to have around
- Excellent/native English, Dutch would be a strong advantage
Interested?
Please fill in the form or send an e-mail with your resume and short motivational letter to info@brandpit.nl. You can contact Stella Hauer at 06-14810346 for more information on the jo
