[Vacature] Digital Marketing Manager Corporate EMEA
A new position has been created within our digital marketing division. Position based in Slough, UK, some remote work will be considered, the selected applicant could work anywhere in Europe as long as able to travel to Slough’s site as requested. Start ASAP (latest September 2015). Digital marketing management experience gained within Industrial corporations is required for this role.
RESPONSIBILITIES:
– Lead a focused effort across Eaton to profitably grow business in the EMEA region. Identify profitable new growth opportunities through digital marketing across businesses and ensure a cohesive approach leveraging the power of one Eaton. Help the Eaton brand through superior marketing, and corporate market programs.
– Define and pilot paid e-Training platform cross businesses and sectors for EMEA Working with BUs, sales, IT and marketing f or external audience as revenue generation platform.
– Deploy and customize Big data initiative for EMEA cross businesses Working with BUs and global corporate and sales cross businesses and sectors.
– Coordinate digital marketing initiatives for Industrial sector in EMEA.
– Responsible for the deployment and adoption of digital marketing initiatives, business tools implementation in collaboration with the Industrial Sector Communications and marketing teams, this person will help develop an effective EMEA strategy for the new Digital Center of Excellence for Industrial . The Digital Strategy Manager will play a critical role in defining and building the digital customer journey. This includes: executing marketing campaigns utilizing both nurture and demand-generation tactics to fill the sales funnel and deliver ROI against marketing spend.
– Responsible for transferring best practices within EMEA, to other regions (and vice-versa), sector to sector and segment to segment. He/she will contribute to growth in EMEA and support regional resources focused on this effort. He/she will be responsible for leading some Key digital Marketing Initiatives and for maximizing profitable growth across Eaton in this region and accountable for the results of these actions. Specific responsibilities include:
– Building Eaton’s image in EMEA.
– Maximizing impact of EATON portfolio offer on target customers
– Defining and implementing pilot for paid E-Learning platform and digital marketing
– Be a strong advocate of Big Data and Data Sciences Initiatives within the EMEA Region. Continuously collect needs and requests from region to drive Big Data initiatives for the region.
– Be the digital marketing leader EMEA for Industrial sector
QUALIFICATIONS:
– Minimum BS in Marketing, Business Admin or Engineering (mechanical /Electrical is a plus)
– Minimum 7-10 years’ experience in companies in a technology differentiated sector (Industrial or Electrical a plus).
– Understanding of digital marketing strategy / e-training platform revenue generation and ecosystem
– Understanding of segmentation, value proposition, competitive advantages and differentiation
– People management experience
– Results track record – proven ability to translate strategies into action and results
– Exposure to global operations, with experience in developing effective global business strategies and marketing plans across different operating environments.
– Experience working with Analytical Data/Reports, and influencing the requirements for these. Any exposure of working with a Data Sciences group would be a nice-to-have
– 3-5 years’ experience in advanced marketing analytic techniques and delivery
– Besides English, any other EMEA language is a plus (German a distinct advantage)
WHAT EATON CAN OFFER:
– Competitive compensation and benefits package
– Permanent contract in fast growing global company
– Challenging projects in dynamic collaborative team
– Excellent working environment – safety and ethic is really important for us
– Great promotional opportunities – Eaton encourages internal promotion, whenever possible
ABOUT EATON:
Eaton is a power management company with 2014 sales of $22.6 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 102,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.
