If you’re in the festive spirit and you’re already listening to seasonal music, you might have noticed Spotify’s Christmas Hits playlist is looking a little different. The company updated its mammoth mix of holiday songs early Friday. If you open it on the iOS or Android app, you may get a peek at Spotify’s Instagram-style stories.
The Christmas Hits story features videos from several artists who are featured on the playlist, including Jennifer Lopez, Kelly Clarkson and Pentatonix. Stories have popped up on some other Spotify-created playlists recently, including Tear Drop (“emo rap feelings for the misunderstood,” according to Spotify’s description) and an enhanced version of Megan Thee Stallion’s debut album, Good News.
Spotify test video-stories in playlists
Spotify test met video in playlists, meldt website Engadget. Telecompaper meldde al eerder november 2020:
Sinds de uitbraak van het coronavirus is het luisteren naar connected devices met bijna de helft toegenomen, zegt Spotify. Men gebruikt thuis vaker smartspeakers en apps via bijvoorbeeld tv.
In de playlists met het thema Kerst verschijnen korte stories (video’s) waarin bekende artiesten hun kerstgroeten en -wensen overbrengen. Dit betreft een test:
Spotify confirmed to Engadget that this is a test, so there’s no word as yet on if or when you’ll see more stories or whether you’ll be able to add them to your own playlists eventually. “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a Spotify spokesperson said in a statement. “Some of those tests end up paving the path for our broader user experience and others serve only as an important learning. We have no further news to share on future plans at this time.”
De test
Spotify heeft de test van de stories bevestigd en ook in andere playlists kunnen korte videoboodschappen worden verwerkt. Ze blijven er maar kort in staan. Eerder dit jaar waren er al geruchten dat Spotify hieraan werkte. Het doet denken aan Instagram Stories. Ook andere social media, waaronder Twitter, experimenteren met efemere video’s.
