Shortlist innovation Lions #Cannes #festival
Innovatie is waar wij massaal naar hunkeren. Van 16-22 juni 2013 is het in Cannes, Frankrijk weer tijd voor de jaarlijkse uitreiking van de Lions. Het festijn bestaat 60 jaar en lijkt zichzelf wederom te hebben uitgevonden. Dit jaar met een nieuwe Lion en wel die voor Inaugural Innovation. 270 inzendingen uit 40 landen zijn door de juryvoorzitter David Droga teruggebracht tot een lijst van 25. Bekijk vooral de app en de live presentaties (YouTube) van dit festival en deze categorie op 15 en 16 juni 2013.
60th Cannes Lions International Festival of Creativity, 16-22 June 2013, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 34,300 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 11,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
| TITLE | PRODUCT/DESCRIPTION | ENTRANT COMPANY | COUNTRY |
| Necomimi | Bio sensor technology / communication tool | Dentsu | Japan |
| Two Screens Are Better Than One | New type of phone | Yota Devices | Russia |
| Ingress | Massive multiplayer location based game | Niantic Labs At Google | USA |
| Vision Shift System | New video experience system | Dentsu | Japan |
| Motley – Telling Stories At The Speed Of Culture | Social media publishing tool | Digital Arts Network | Denmark |
| Cinder | Software technology | The Barbarian Group | USA |
| PZU Drive | Connected car ecosystem | K2 | Poland |
| Engen Fireblanket | Fireblanket calendar | Draftfcb Cape Town | South Africa |
| Adidas Window Shopping | We put shopping into window shopping | TBWA\Helsinki | Finland |
| tshirtOS | Wearable, sharable, programmable, 100% cotton status update | MediaMonks | The Netherlands |
| Google Street View Hyperlapse | Labs experiment | Teehan + Lax | Canada |
| Virtual Makeup Mirror | Kinect technology mirror | ID\ | Brazil |
| The Feed | Visual news feed | R/GA London | United Kingdom |
| Sky Rec | Hashtag that works like a record button | AgênciaClick Isobar | Brazil |
| Guide Dots | Mobile app for the blind | Y&R Singapore | Singapore |
| Natalia Project | Global assault alarm system for human rights defenders at risk powered by social media | RBK Communication | Sweden |
| Small World Machines | Vending machine with live streaming | Leo Burnett Sydney | Australia |
| Terra VIP | Terra VIP glasses invention | DDB Brasil | Brazil |
| Thunderclap | Thunderclap – social media technology | DE-DE | USA |
| Chrome Web Lab | Interactive website connected to a museum experience | Google Creative Lab | United Kingdom |
| Radio Ambulance | Ambulance location notification system | Maruri Grey | Ecuador |
| A Boy And His Atom: The World’s Smallest Movie | Stop-motion animation made with atoms | Ogilvy New York | USA |
| Nike+ Kinect Training | Fitness title for Xbox 360 | AKQA | United Kingdom |
| Karta Mastercard Display | Nowe technologie | Getin Noble Bank | Poland |
| Tech Ball | Sports technology | SapientNitro | United Kingdom |
