[Onderzoek] Periscope heeft begin augustus 2015 10 miljoenste gebruikers verwelkomt
Begin augustus 2015 heeft Periscope de mijlpaal van 10 miljoen gebruikers behaald. Dit hebben zij in een blog bekend gemaakt. Periscope lanceerde hun livestream – gekoppeld aan Twitter – eind maart van dit jaar.
Via de app van Periscope (Android, iOS) wordt per dag voor 40 jaar aan kijktijd gestreamd (zie afbeelding boven).
Periscope laat weten dat het niet van plan geld te gaan verdienen via advertenties. De toelichting die Periscope geeft op Time Watched:
- It’s most reflective of the value we’re creating for people and the world. Success for broadcasters means more time watched on their broadcasts. Success for the audience (viewers who are watching and participating in a Periscope) means more high quality broadcasts in their feeds that they want to watch and participate in. Success for broadcasters and their audience means success for Periscope.
- Time Watched is also valuable because it can capture viewership of Periscope broadcasts outside of iOS/Android. We have huge viewership on periscope.tv and this matters — especially to our broadcasters who get incredible reach and audience because of it. At the moment, we don’t include time watched from periscope.tv in our overall Time Watched metric — but we’re working on being able to track this precisely enough to share.
- Time Watched serves as a proxy for active user growth, without suffering some of the limitations of focusing exclusively on a metric like Daily Active Users (DAU) or Monthly Active Users (MAU). Although it’s useful for us to see that our DAU graph is trending upwards (see below), we don’t think it’s the most important metric for assessing our overall success.
