LinkedIn treft regeling ‘agressieve’ mail-campagnes

LinkedIn is gestopt met ‘agressieve’ mail-campagnes. LinkedIn heeft een regeling getroffen voor de befaaamde “add me” om verdere juridische stappen te voorkomen. De aanklacht stamt uit 2013 en is met zo een 13 million USD afgekocht. Het gaat om de ‘Add Connections’ optie en mails die tussen 17 september 2011 and 31  oktober 2014 zijn uitgezonden. LinkedIn heeft erkend fout bezig te zijn geweest en heeft een verdere rechtsgang afkocht. LinkedIn gaf deze reden op:

Focus where it matters most: finding additional ways to improve our members’ experiences on LinkedIn.

De optie werd beoordeels als ‘unauthorized and amounted to spam’.

LinkedIn heeft deze statement bekend gemaakt:

LinkedIn recently settled a lawsuit concerning its Add Connections product. In the lawsuit, a number of false accusations were made against LinkedIn. Based on its review of LinkedIn’s product, the Court agreed that these allegations were false and found that LinkedIn’s members gave permission to share their email contacts with LinkedIn and to send invitations to connect on LinkedIn. Because the Court also suggested that we could be more clear about the fact that we send reminder emails about pending invitations from LinkedIn members, we have made changes to our product and Privacy Policy. Ultimately, we decided to resolve this case so that we can put our focus where it matters most: finding additional ways to improve our members’ experiences on LinkedIn. In doing so, we will continue to be guided by our core value — putting our Members First.

Begin 2015 heeft LinkedIn hun beleid aangepast en hun mailing ‘more infrequent and more relevant’ gemaakt.

Many of you have told us that you receive too many emails from LinkedIn. We’re also not immune to the late night talk show host jokes. We get it. And we’ve recently begun to make changes so that the emails you receive are more infrequent and more relevant.

Aldus LinkedIn juli 2015.

We also want to remind you that we provide the ability to control which emails you want to receive at your desired frequency. All of our emails have an unsubscribe link at the bottom, and you can visit your Settings page to manage your email experience to your liking.