Een Amerikaanse nieuwssite voor ‘echte’ journalistiek

Op dit moment mixt de echte onderzoeksjournalistiek en overige content nog op de homepage bij BuzzFeed. Met een aparte nieuwssite buzzfeednews.com willen zij hier een einde aan maken.

It’s not news at this point that BuzzFeed has a serious news organization — one whose reporting on Russia made it a finalist for a Pulitzer Prize this year.

But it’s also a news organization whose stories are published alongside the social media friendly quizzes and lists that BuzzFeed remains known for — which can be confusing, or even provide easy ammunition to those who want to criticize the reporting.

 

Volgens de portal is de mix nu qua identiteit en uitstraling te lastig voor de lezer. Dit op basis van hun eigen onderzoek:

Still, Senior Product Manager Kate Zasada said the company’s own research has found that some readers “don’t completely understand” that while BuzzFeed is famous for GIF-filled lists, it also produces “deeply researched and fact-checked” journalism. (The snarky comments I get whenever I write about BuzzFeed seem to back this up.)

So the company is making that distinction a clearer with the launch of a new BuzzFeed News website.

News stories will still run on the main BuzzFeed homepage, and the BuzzFeed News site will include links to other BuzzFeed content. But it looks and feels more like a standalone site, giving the team what Zasada said is “a new domain and a new brand.”

Via techcrunch.com/2018/07/18/buzzfeed-news/