Bloomberg: ‘Twitter gaat (via Periscope) NFL American Football uitzenden!’

Twitter flirt veel met video en livestream. Bloomberg meldt dat Twitter heeft deal heeft binnengehaald om wekelijks livewedstrijden te streamen. Dit wordt als een overwinning gezien:

Twitter Inc. just did its first broadcast deal, and it’s a big one. The company will stream 10 Thursday night National Football League games during the 2016 season, a package that cost the service around $10 million, according to a person familiar with the matter.

This is a triumph for Twitter, which is struggling to attract new users and expand its content beyond the posts of journalists, politicians and celebrities. Success with NFL games will also pave the way for more video deals that could include other professional sports, political content, and eventually entertainment, Chief Financial Officer Anthony Noto said in an interview.

Het gaat om wedstrijden uit het American Football. De National Football League (NFL) heeft een ‘tri-cast’ strategie om de competitiewedstrijden elke donderdag te verspreiden via netwerken (NBC en CBS) en via kabel (NFL Network). De twitterstreams zijn wereldwijd toegankelijk zonder inlogcodes. Wel is er reclame. Twitter zal ook samenvattingen ‘uitzenden’ en Periscope opnames van spelers en clubs.

Twitter will probably package the games alongside a live feed of curated tweets and stream all of it on its site and mobile app, the person said. Other web sites will also be able to embed Twitter’s live stream, which gives the company and the NFL a much wider digital reach than the 66 million Americans who currently use the service. They will also be broadcast on NBC, CBS and the NFL Network, the NFL said in a statement Tuesday.