Facebook introduceert live audio

Facebook biedt reeds het succesvolle live video. 20 december 2016 kondigde Facebook op haar blog live audio aan. Op hun eigen blog:

As we continue to improve the Facebook Live experience, we’ve been listening to feedback to inform the new tools and features we build. One thing we’ve heard is that partners want new formats for going live. We announced Live 360 last week, and today we’re excited to announce another way to go live on Facebook: Live Audio.

In een gangbaar audio-format kun je nu concertgeluiden streamen, interviews doen en audiobooks live over het Facebook delen.

We know that sometimes publishers want to tell a story on Facebook with words and not video. We’ve even seen some Pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API or by adding a still image to accompany their audio broadcast. Our new Live Audio option makes it easy to go live with audio only when that’s the broadcaster’s preferred format.

Facebook gaat de komende weken de nieuwe optie testen met een aantal geselecteerde partners.