20 oktober 2016 #ADE16 ADE Dance & Brands x ADE 2016 – event Hotel Arena
In samenwerking met First Day of Spring organiseren MarketingTribune, BBP Media en ADE dit jaar voor de derde maal ADE Dance & Brands, waar marketeers, dj’s en andere creatieven tezamen komen. Donderdag 20 oktober in het vernieuwde Hotel Arena. Op het moment van schrijven zijn er al acht (veelal internationale) sprekers bekendgemaakt, waaronder Bettina Dorn van Warner Music Central Europa en Zoe Stainsby van Microsoft, Iconic Artist. Samen met Peter Kan, founder van First Day of Spring én Dance & Brands, blikken we vooruit op al dit moois. ‘Het congres geeft inzicht in de toch wel complexe wereld van dance.’
With Uber driving music lovers to their festival destination and with Ray-Ban helping Boiler Room to unlock new forms of music experience, dance is a major domain for brands to connect with their audience. But how to build authentic and effective partnerships between the industries?
ADE Dance & Brands tunes into the subject and inspires with an annual convention where global brands present their cases, DJs highlight their partnerships and managers, connectors and creatives explain how creativity can flourish with the help of brands.
2016 edition
This year’s edition promises once again to elicit some very insightful cases. For a new round of inspiring ideas and insights, we’ve pumped up the volume: twice the number of speakers spread over multiple conference rooms, enabling you to construct your ideal day program. A new add-on to the conference is our ADE Dance & Brands marketplace. Mingle with likeminded professionals from the dance and marketing industry and meet your future business match.
PROGRAM
12:30 – 12:35
Welcome talk by the moderators
Chapel area
12:40 – 13:00
FRUKT agency | Dominc Hodge
A definitive global guide to brand activations at music festivals.
Chapel area
Radio538 | Dennis Ruyer
Netherland’s no. 1 commercial radio station and partner of the largest dance festivals will present their Tomorrowland case.
Garden area
13:10 – 13:30
Talk Tommy Zee: Lessons from threesomes
Award-winning music producer, composer and creative entrepreneur Tommy Zee on joining music and brands in a roaring threesome.
Chapel area
13:40 – 14:00
Keynote Raphael Aflalo: To the Beat of the Brand
The digital industry expert’s most refreshing insights and best practices in working with influencers as brand ambassadors.
Chapel area
VICE: opportunities of storytelling
VICE advocate a more editorial approach of the cultural impact of electronic music. They’ll share their vision on storytelling, content production and content distribution.
Garden area
14:00 – 14:30
Break
14:30 – 15:05
Brand connection panel
‘It’s not all about the money.’ Bettina Dorn, Zoe Stainsby, Shaun Duvet and Shubhra Bhardwaj share the true story of why brands partner with music artists.
Chapel area
ALDA x T-Mobile
Brands and millennials share one common goal in particular: both want to be heard. ALDA will explain the possibilities by presenting recent cases through the eyes of millennials.
Garden area
15:15 – 15:45
VICE presents: Artist, audience & brands (panel discussion)
How to build an audience around an artist? And how can you ensure this is done in a meaningful, authentic and engaging way?
Chapel area
15:45 – 16:15
Break + intermezzo Maask
Musical intermezzo by the ultimate Dutch vocalist/loop station act.
Chapel area
16:15 – 16:45
Keynote Rob Newlan | Facebook
This creative mastermind runs a special, multidisciplinary Facebook team that’s entrusted with bringing out the most creative concepts that delight people and deliver business results at the same time.
Chapel area
ID&T x Endemol | Frank de Wit & Boris Hendriksen
ID&T and Endemol join forces and enter the world of online dance related video content. A presentation about their content strategy and the creative process.
Garden area
16:55 – 17:30
I Can Feel This
A speakeasy session in which we ask our panel members to bring their favourite, most striking, the ugliest, or just plain funny (dance) music & brand cases, studies and campaigns. Line-up: Paul Oakenfold, Benny Rodrigues, Alexander Bennett and more.
Chapel area
RedBull presents: Neighborhood Watch
Exploring the relationship between community and curator. Join us for an in-depth discussion with Vincent Reinders (22tracks) and Boye ’t Lam (Paradiso) on what creates a strong music scene and why curators play a valuable role in these communities.
Garden area
17:30 – 18:00
PechaKucha
An exclusive Dance & Brands mini PechaKucha: 20 images x 20 seconds by three creative music initiatives.
Chapel area
18:00 – 19:00
Network Drinks
