[Vacature] Online Marketing Specialist bij de BMW Group Nederland

 

For our Online Marketing team we’re hiring an online marketing specialist with a strong focus on analytics and great social skills. In this role you will report, analyse and optimize – together with internal departments and respective stakeholders – all online activities related to the usability and performance in order to improve their online presence and meet target(s).
Availability: October 2016

VACANCY
Function name:    Online Marketing Specialist
Reports to:           Manager Online Marketing
Working hours:    39 hour workweek

JOB DESCRIPTION
Supports proactively all internal departments and respective stakeholders on and with the following activities:

• Monitors and reports online performance and KPI’s to ensure high level website functionality and performance.
• Provides insights in online marketing activities and identifies actions for improving website and online marketing conversion.
• Initiates and implements new online marketing activities to increase market presence and website performance. 
• Liaises with product/content owners to define an online marketing roadmap, in line with strategic priorities and business objectives.
• Coordinates and advises on content to optimize website performance, in line with product owner’s expectations.
• Coordinates and liaises with business stakeholders and product owners to understand their needs and advises around online marketing related activities.
• Acts as a subject matter expert in the area of online marketing. Advises others from an online marketing perspective.
• Recognizes trends and developments in the online content marketing environment and translates these into action plans for internal stakeholders.
• Translates the results of analytics and campaign data into content and webpage improvements.

PROFESSIONAL KNOWLEDGE AND EXPERIENCE

• Bachelor degree in (online) Marketing or equivalent.
• At least 3 years relevant experience in online marketing.

OTHER SKILLS

• Proactive
• Communication skills
• Analytical skills – Adobe Analytics is an advantage
• Result oriented
• Online marketing and analytics experience

PROCEDURE
Are you interested in this job at BMW Group Netherlands? Then send a short letter of motivation and a short, concise CV (1 A4) through the link below before September 30, 2016.