Pinterest stopt met ‘Pin It’ en komt met ‘Save’: ‘It makes more sense worldwide!’
Now that more than half of people who use Pinterest are from outside the United States, we’ve been working harder than ever to make sure our app and website are easy to use no matter where you live or what language you speak. Unfortunately it turns out that the notion of “Pinning” ideas doesn’t always resonate with everyone around the world. So we decided to test what would happen if we swapped our Pin It button for the more utilitarian Save instead. We were amazed by just how many new Pinners started saving ideas on Pinterest, especially people from outside the US.
Er is gekozen voor de term ‘opslaan’ omdat dit internationaal duidelijker is en omdat dit uit testen als beter converterend is gebleken. Zo wordt er dus meer opgeslagen dan gepind. Ook is het ‘Pin-overzicht’ nu duidelijker geworden. Aldus Pinterest op hun blog.
Along with our new Save button, we’ve also improved the Pins themselves. Now you can see all the boards people have saved the Pin to across Pinterest, giving you even more places to find fresh ideas.
