[Vacature] Sr. Manager Digital Marketing bij TomTom
‘Fleet management services is one of the hottest and fastest growth areas in the car services industry at this moment and it is our challenge to lead and outperform the market at any moment.’
Thomas Schmidt, MD TomTom Telematics.
TomTom Telematics is the fastest growing business unit within TomTom. Its main SaaS platform WEBFLEET supports over 36.000 business customers worldwide to realize substantial operational performance improvement. With a strategy of indirect and direct sales as well as M&A, TomTom Telematics grows with more than 30% yearly. Would you like to be part of a team that challenges itself to outperform daily and contribute to growing a new (SaaS for Business) market?
Where do you want to be?
BtB marketing and sales is changing. The sales funnel starts online and prospect customers have educated themselves online before meeting a sales representative if ever. In the highly competitive market of fleet management, the internet has become an important area to capture prospects and build a brand.
Digital Marketing is a key part of our sales process. Our online presence fuels our lead generation activities and we are looking for a well-established senior marketeer with a passion for online and btb to lead our Digital Marketing team.
This position is based out of Amsterdam or Barcelona. The experience and responsibilities will include:
- As being part of the business unit marketing management team lead the Digital Marketing team and activities;
- Work with local and central sales leadership to optimize an end-to-end lead management process;
- Lead the marketing web development team to improve lead-conversion on the website and increase search engine ranking;
- Guide senior BU leadership on the next steps in online marketing and sales.
Your team is asked to deliver the following:
- Global and local campaigns to capture online leads that fuel the funnels of local sales teams;
- Best-in-class online brand representation and a website that both positions the company as well as supports the sales needs;
- Optimization of budget spend;
What do we expect from you?
To be successful as Sr. Manager Digital Marketing, this is the kind of profile we have in mind:
- Passionate about new ways of selling and digital marketing with a drive to change markets and create results;
- 7-10 years of experience in marketing, preferably a business and IT background, with proven online marketing experience;
- Intensive experience with lead generation, telemarketing, sales conversion;
- Fully comfortable with online, sales management and marketing automation tools;
- Experience in a high-demanding, dynamic, multi-cultural and international environment is an advantage;
- Strong independent opinion maker that excels in a team and brings that team steps further;
- Excellent verbal and written communication and presentation skills, excellent command of English, strong attention to detail and follow through;
- Ability to prioritise and manage multiple demanding projects in a fast paced, constantly changing international environment;
- Analytical, customer oriented, understands finances and business metrics;
- Being able to lead a team in multiple locations challenge and inspire them.
What do we offer?
- An adventure in the cutting-edge SaaS solutions and IT, Connected Car and B2B marketing
- The chance to work in a fast moving, innovative and international team, dealing with all kinds of different countries and cultures;
- Flexible benefits, flexible holiday plan, collective health insurance, pension scheme, up to 50% discount on products, bonus scheme.
Who are we?
Founded in 1991 and headquartered in Amsterdam, we have 4000 employees worldwide and sell our products in over 36 countries. For further information, please visit www.tomtom.com
TomTom Telematics is a Business Unit of TomTom dedicated to fleet management and vehicle telematics. Our WEBFLEET platform is a Software-as-a-Service solution used by small to large businesses to improve vehicle performance, safe fuel, support drivers and increase overall fleet efficiency.
TomTom Telematics is one of the world’s leading telematics solution providers with over 500,000 subscriptions worldwide – recognised as the largest in the European market. We service drivers in more than 60 countries, giving them the industry’s strongest local support network and widest range of sector-specific 3rd party applications and integrations. More than 36,000 customers benefit every day from the highest level of security, quality and availability of our ISO 27001 certified service. For further information, please visit www.tomtom.com/telematics
Pre-employment screening is part of the selection process.
