[Vacature] Retentie manager te Amsterdam bij Booking.com
Booking.com™, the market leading online hotel reservation service in the world and/or its various support companies throughout the world are looking for talented people to support BookingSuite BV, the company that operates Booking.com’s newly established Hospitality Marketing Services division. BookingSuite is the exciting new unit of Booking.com dedicated to helping accommodation partners around the globe grow their businesses and their brands through cloud-based software and services.
As the Retention Marketing Manager, you’ll be responsible for creating a holistic partner journey, from the acquisition and onboarding experience, to ongoing partner education program, to managing churn scenarios. You will identify upsell and cross-sell opportunities within our existing partner base as we release new products, features, and services. You will manage a global program and make it locally relevant by partnering with regional teams to implement and adapt where necessary.
With that mind, we’re looking for an innovative and entrepreneurial marketer to help us build and scale an amazing business. Our ideal candidate is someone who is creative, detail-oriented, and passionate about making good things great, has a proven track record of delivering results, and seeing ideas all the way through from execution to successful results.
B.responsible
- Drive messaging and positioning of BookingSuite products within the partner sign-up experience to ensure that we appropriately set and deliver on expectations for our products and services.
- Develop globally standardized, automated partner communication scenarios as part of the onboarding process.
- Develop a partner education program in collaboration with content marketing and product to improve usage of the platform, knowledge of new feature and product releases, and relevant industry trends.
- Create a churn prevention program to manage churn and re-class scenarios and processes for BookingSuite, ensuring a healthy, satisfied partner base.
- Build a referral program within the Booking.com partner base to create a new lead generation channel for the business.
- Develop data-driven methods and metrics, such as partner (customer) lifetime value, partner (customer) retention rate, churn and re-class rates, etc. to analyze success of retention marketing programs.
- Partner with regional marketing teams to ensure that retention marketing tactics are locally relevant.
B.skilled
- Experience in a similar role and a proven track record in taking end-to-end responsibility of marketing B2B SaaS products, from idea generation to execution
- Minimum 3-5 years of experience in a B2B marketing role, ideally with a focus on retention
- Experience in hotel technology space a strong plus
- Ability to manage projects across multiple departments and stakeholders
- Strong leadership and communication skills
- Strategic thinker, able to balance long-term vision with short- and medium-term goals
- Passion for solving problems creatively, starting small, failing fast, and applying your learnings
- Willingness to roll up your sleeves and get things done
- Fluent English speaker required, additional languages a strong plus
B.offered
We are a performance-based company that offers career advancement and lucrative compensation, including bonuses and stock potential. We also offer what we call the “Booking Deal” with other competitive perks and benefits.
This position is open to worldwide candidates and in the case of relocation, we will assist you with a generous relocation package, ensuring a smooth transition to working and living in Amsterdam.
[B2] Booking.com (USA) Inc, part of the Priceline Group (NASDAQ: PCLN), is the global market leader in online hotel reservations. Established in 1996, www.booking.com is available in 42 languages, offers more than 707,000 hotels and accommodations in 200+ countries, features 50+ million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. The Booking.com group has over 10,000 dedicated employees in 170+ offices and offers a dynamic work environment with a culture that is open, innovative and performance oriented. We believe our people and their passion is what makes us successful.
