[Vacature] Marketing & Communications Manager te Utrecht #Stork
Develop and implement Marketing and Communication strategy, plan & calendar of our Power Services business line within budget and in line with the Global Marketing and Communication strategy and brand guidelines, in order to ensure smooth internal and external communication and contribute to the positioning and promotion of the organization regionally.
Result Areas
- Marketing & Communications year plan
- Translate the Global Marketing and Communication Strategy into a Power Services year plan and ensure implementation, in line with the Sales objectives and global policies;
- Develop a Power Services communication plan (internal, external);
- Develop tailored marketing plans per Operating Unit.
Result: Marketing and Communication plan Power Services is approved and directs the activities within the assigned area.
- Business Development
- Ensure the collection of information and analysis of new markets, clients and opportunities;
- Advise and challenge the sales and marketing organization based on the performed analyses;
- Signal innovations within Power Services Operating Units. Support Buying vs Assembling.
Result: Improvement and expansion of commercial activities and exploration of innovative products & services and solutions.
- Marketing Collateral & Brand Management
- Create and ensure the development of tailored marketing & communication materials;
- Ensure Marketing Collateral is relevant and up to date for marketing/sales teams to utilise;
- Ensure all communication materials adhere to visual identity and brand guidelines in consultation with Global Marketing & Communication;
- Liaise with third party suppliers with regard to merchandise and print.
Result: Communication materials are contributing to an optimal positioning of the Power Services, supporting Sales and are compliant with corporate brand guidelines.
- Market Intelligence
- Ensure conduction and supervision of qualitative and quantitative market research for the different operating units, competitor and customer analysis;
- Develop periodical and ad hoc reports and match the outcomes of analyses with the marketing plan of Power Services.
Result: Generation of actionable insights and identification of business opportunities.
- Marketing & Communication activities
- Develop Marketing & Communication Year Calendar and execute it;
- Carefully plan, organise and coordinate the event participation.
Result: Positive image building and positioning of the different PS Operating Units, and contribution to the development of the turnover for the indicated markets and Operating Units.
- Internal Communications
- Ensure development and distribution of internal communication materials;
- Ensure development and maintenance of intranet Power Services;
- Assist internal departments in following house style guidelines.
Result: Efficient flow of information and effective internal communication.
- Websites
- Support in the integration of websites of different Operating Units in www.stork.com;
- Deliver website content and updates to Website Manager for Stork websites, in alignment with key messaging of other marketing materials;
- Work together with Website Manager on effective and efficient SEO and SEA.
Result: Website www.stork.com content integrates and expresses all key messaging and is in line with the Marketing & Communication Strategy of Power Services.
Functievereisten
Stork is committed to following competences for all our employees: safety is always our first priority, we are committed to delivering excellence and meeting our client’s expectations in everything we do. We work in a pleasant way with others and we always apply our knowledge and technology in the best possible way.
We are looking for candidates who want to join us and fulfill our challenges. Other requirements are:
- You hold a B.Sc. in Marketing & Communications or comparable and have demonstrable experience in a highly technical environment;
- Preferably you have some years of experience in the oil and gas industry (or chemicals);
- You are working well under pressure and are used to working according tights timelines and budgets;
- You have a fluent command of the Dutch and English language both orally as in writing.
Arbeidsvoorwaarden
Stork is an international, entrepreneurial and flexible organization that is continuing to grow. We offer the right candidate a good salary plus an extended package of secondary labor conditions. Besides, we believe personal growth of our employees is very important. We offer extended possibilities of training (internal and external) and pay considerable attention to personal coaching. There are endless opportunities within the job and within our company.
Location: Stork HQ Utrecht, The Netherlands
Number of hours: fulltime
Type of employment contract: year contract with intentional extension
ACQUISITION FROM AGENCIES WON’T BE APPRECIATED!
Bedrijfsinfo
Stork is a world class, knowledge-based asset integrity management company dedicated to providing seamless performance to corporations in the Oil & Gas, Power, Chemical and other major industries.
We think and do on behalf of our clients by harnessing over 185 years of customer service and the collective talents of thousands of global professionals to optimize assets from start to finish.
The outcome? Reduced risk. Improved environmental performance. Unconditional safety. Operational excellence that ensures our customers uninterrupted production at any site in the world.
More information on www.stork.com
