#vacature Content Manager te Maastricht
The Content marketeer will plan, develop and manage written content for our (new to be developed) website, for offline initiatives and internal communications. The role will require you to develop meaningful content to create an attention-grabbing, interactive experience. Content will be comprehensible, deliver a call-to-action and engage the target audiences. You will maximize the impact of content to achieve business goals.
Ultimately, the job of the Content marketeer is to drive new and current business. You should be able to think like a publisher/journalist, knowing which content would be most relevant to our target audiences and drive their business decisions. The Content marketeer will lead and execute the development of content initiatives in all forms.
This includes:
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person. This is to be done for each buyer persona within the company.
- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
- The development of a functional content calendar and closely collaborate with the topic owners in each business unit.
- Integration of content activities within traditional marketing campaigns.
- Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing.
- Establishing work flow for requesting, creating, editing, publishing, and retiring content.
- Conducting periodic competitive audits.
- Ensuring consistent global experience and implement appropriate localization/translation strategies.
- Work closely with CPS Color’s marketing communications manager on all creative and branding initiatives to ensure a consistent message across channels.
Desired Skills and Experience
Success Criteria
The Content marketeer is measured on the continual improvement of customer nurturing and retention, as well as the increase in new prospects into the enterprise through the consistent development and deployment of content to each persona group.
Success criteria include:
- Positive brand recognition and consistency across chosen published channels.
- An increase in defined customer engagement metrics (measured by users taking the desired action…i.e. conversions, subscription, purchase, etc.).
- Website and social media traffic growth.
- Conversion metrics definition and growth.
- Social media sentiment metrics.
- Customer feedback and survey data.
- Increases in key search engine keyword rankings.
- Clearly defining content distribution during particular stages of the buying cycle.
Skills Required
The Content marketeer requires a combination of a marketing and publishing mindset, with the most important aspect being to think “customer first”. In essence, the Content marketeer is the storyteller that must be empathetic toward the pain points of the customer.
Specific skills required include:
- Proven editorial skills. Outstanding command of the English language.
- Training as a print or broadcast journalist and has a “nose” for the story. Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience (it is critical that the Content marketeer retains an “outsider’s perspective” much like that of a journalist.)
- Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
- A passion for new technology tools (aka, using the tools you preach about) and usage of those tools within your own blogs and social media outreach. Social DNA a plus!
- Clear articulation of the business goal behind the creation of a piece (or series) of content.
- Leadership skills required to define and manage a set of goals involving diverse contributors and content types.
- Great people skills.
- Fluency in web analytics tools (Google Analytics), social media marketing applications and leading social media monitoring platforms.
- Experience creating a resource or library of content organized indicating SEO, translations and version control.
- Needs to be continually learning the latest platforms, technology tools and marketing solutions.
Job Requirements
- Bachelor’s degree in English, Journalism, Public Relations or related communications field.
- Approximately 5+ years of experience in multichannel content creation (publishing, journalism, etc.).
- Demonstrated superior writing skills in a complex B2B environment
- Expertise in all major business software applications (e.g. Microsoft Office, etc.).
- Multilingual abilities (specifically Dutch and/or German) a major plus.
- Audience development and subscription strategies experience a plus.
- Able to successfully adjust style for promotional, informational, technical and online projects
- SEO experience a plus
Please submit your application with (letter, extensive resume, photo, diplomas and references) to marketing@cpscolor.com. For questions or additional information please contact our marketing and communications manager, Daniela Damoiseaux at daniela.damoiseaux@cpscolor.com.
